Al-Quds University –Jerusalem Deanship of Graduate Studies Institute of Business and Economics Course Title : Marketing Management ) Credit Hours : (3) Three Hours Semester : second semester 2012/2013 Methods of Instruction :lectures‚ discussion‚ case studies‚ and presentations. Lecturer : Salah Sawalmeh Telefax : 02-2799497 E-mail : sodeh@econ.alquds.edu Course Objectives This course is concerned
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Chapter 12 SERVICE RESPONSE LOGISTICS Prepared by Mark A. Jacobs‚ PhD ©2012 Cengage Learning. All Rights Reserved. May not be scanned‚ copied or duplicated‚ or posted to a publicly accessible website‚ in whole or in part. LEARNING OBJECTIVES You should be able to: Understand how supply chain management in services differs from supply chain management in manufacturing Define service response logistics & describe all of its elements Understand the importance of service layouts & perform a
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1. Describe the early career of Chinggis Khan. 2. What was the nature of the military organization established by Chinggis Khan? 3. How did the Mongols adapt to fighting against large‚ fortified cities? 4. With Chinggis Khan as the example‚ describe life under Mongol rulers. 5. What happened to the empire after Chinggis Khan’s death? 6. Describe the Mongol assault on Russia. 7. Describe life in Russia under two and a half centuries of Mongol domination. 8. Describe the effects
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LEARNING OBJECTIVES After reading this chapter‚ students should: ❑ Know why marketing is important ❑ Know what is the scope of marketing ❑ Know some of the fundamental marketing concepts ❑ Know how marketing management has changed ❑ Know are the necessary tasks for successful marketing management CHAPTER SUMMARY From a managerial point of view‚ marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value
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Chapter 1 and 2 1. Innovation and new technologies have led to longer product life cycles and lowered product obsolescence. FALSE 2. According to the concept of innovation funnel‚ the number of successful products launched will be greater than the number of raw ideas generated. FALSE 3. A firm’s organizational structure and control systems have no influence on the generation of innovative ideas. FALSE 4. Innovation often originates with those who create solutions for their own needs. TRUE
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------------------------------------------------- MGT 201 ------------------------------------------------- Study Guide for Exam #2: Jacobs ------------------------------------------------- Spring 2013 CHAPTER 6: MANAGING SMALL-BUSINESS START-UPS Small business vs. entrepreneurial venture * Small Business- Independently owned and operated‚ organized for profit‚ and is not dominant in its field of operation. Small Business Owners- successful entrepreneurs * Independently owned
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Marketing Management Chapter 6 Summary Chapter 6: Final Consumers and Their Buying Behavior Consumer behavior varies between purchases and from one person to the next. However‚ these consumer behaviors are affected by several factors and they are economic‚ psychological and social factors. First‚ for the economic needs‚ most economists believe consumers are economic buyers. Economic buyers are people who compare prices among the products and try to choose the product with the greatest value and
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AP World History Chapter 17- American Colonial Societies Name: ___________ Study Guide Short Answer Questions: Like “Big Pictures” Questions 1. What role did religion play in European settlement of the Americas? (Be specific as to Spanish‚ Portuguese‚ French‚ and British uses of Christianity as a tool of colonization.) 2. The chapter describes several different types of forced labor practices. Describe each practice and explain why each one was preferred in different locations. 3. Compare and
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Question 1 The treaty ending the Spanish-American War: Select one: a. said that Spain could keep Guantanamo Bay b. was ratified in the Senate over the protests of William Jennings Bryan c. provided for Hawaiian autonomy d. was opposed by most Democrats and Populists e. provided for Spain to pay to the United States $10‚000 for each American soldier killed in the war Question 2 Alfred Thayer Mayhan wrote The Influence of Sea Power upon History Select one: a. False b. True Question
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VIOLENCE AGAINST WOMEN AND GIRLS STUDY GUIDE EXAM I Lecture 1. What are the 3 fundamentals of healthy sex? Consent‚ Mutuality and Respect 2. What is the Latin meaning for the word "rape"? Explain how this impacted rape laws and societal responses historically and presently. “Rape” comes from Latin word “rapere” which means “to seize property” Historically‚ rape law was designed to regulate “competing male interests in controlling sexual access to females‚ rather than protecting women’s
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