A Study on Customer Satisfaction and Service Gap Analysis with Special Referene to the after Sales Service of Bajaj two wheelers in Jaipuria Institute of Management Noida. Introduction The two wheeler industry is one of the most vibrant industry in the Indian market. According to the figures published by SIAM‚ it holds a domestic market share of 76% (2010-2012) in the automobile sector. Two wheeler sections in India have witnessed one of the more impressive levels of growth vis-à-vis other segments
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INDEX OF CONTENTS I. INTRODUCTION II. NEED FOR THE STUDY III. OBJECTIVES IV. OPERATIONAL DEFINITIONS V. SAMPLING DESIGN VI. QUESTIONNAIRE VII. ANALYSIS AND GRAPHS VIII. CONCLUSION INTRODUCTION With growing awareness of the link between diet and health and the increasing publicity being given to the problem of obesity‚ consumer concern over sugar levels in the diet is propelling a worldwide trend towards
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Introduction - Consumer Needs‚ Motives and Values - Unit 1 - 1.1 Understanding Consumer Behaviour Unit 1: Introduction - Consumer Needs‚ Motives and Values V1.0 © NCC Education Limited Introduction - Consumer Needs‚ Motives and Values - Unit 1 - 1.2 Understanding Consumer Behavior Lecturer: Louis’ email: Louis L. Villar consumer.behavior@yahoo.com TA Ms. Thu Huong’s email: agomong1012@yahoo.com When you get home‚ please send an email to consumer.behavior@yahoo.com
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PILLAI’S COLLEGE OF ART’S COMMERCE & SCIENCE (NEW PANVEL) NAME :- SAIF. M. DESHMUKH CLASS :- S.Y .B.M.S. ‘A’ ROLL NO. :- 2518 SUBJECT :- R.M. TOPIC :- CONSUMER BEHAVIOUR A.YEAR :- 2010 -11 PROJECT GUIDE: - PRERNA SHARMA. INDEX SR. NO TOPIC NAME PG.NO 01 02 03 04 05 06 07 08
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content 1 Background 1 2 Motivation and Value 2 2.1 Attributes 2 2.2 Outcomes 2 2.3 Values 3 3 Reference group 3 3.1 Aspiration reference group 3 3.2 Informal group 4 4 Culture and consumption 5 4.1 Supranational culture 5 4.2 National culture 5 4.3 Subculture 5 4.3.1 Family 6 4.3.2 Language 6 5 Conclusion 6 1 Background Social networking has brought a great change in to the way people build relations with others. These sites are online platforms
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Understanding Consumer Behaviour towards Luxury Products By Jitesh Sanghvi MMS – 137‚ Marketing Year 2009-10 K J Somaiya Institute of Management Studies & Research Understanding Consumer Behaviour towards Luxury Products Understanding Consumer Behaviour Towards Luxury Products By Jitesh A Sanghvi Under the guidance of Mar. Nilesh Talreja Senior Executive Interface Communication ______________ Designation SIMSR‚ Mumbai K J Somaiya Institute of Management Studies & Research
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organisation want to be recognised by consumers‚ some aim at appreciation from the masses or their peers in general and usually‚ organisations aim for affirmation (For example‚ ISO or Cast Trust awards). Marketers in this case had used the consumer-driven approach‚ consumer wants are the drivers of all strategic marketing decisions. Every aspect of a market offering‚ including the nature of the product itself‚ is driven by the needs of potential consumers. Concept There are some types
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CONSUMER BEHAVIOUR IS GREATLY INFLUENCED BY SOCIAL FACTORS. GIVE A DETAILED ACCOUNT OF FOUR OF THE ITEMS WHICH FALL UNDER THE UMBRELLA OF SOCIAL FACTORS SHOWING THEIR CONTRIBUTION TOWARDS THE UNDERSTANDING OF CONSUMER BEHAVIOUR. Consumer purchases are strongly influenced by cultural‚ social‚ psychological as well as personal factors. These factors are not controlled by marketers but an avid study of them can aid firms in the production of their goods and how their market will respond to it.
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problem solving‚ cognitive model’ of consumer decision making process‚ in light of the arguments given in the case study: ‘Holiday decision-making: an adaptable and opportunistic ongoing process.’ Every day‚ each one of us makes various decisions regarding different aspects of our daily routine. To be able to make these decisions‚ we need to be able to have alternatives. These decisions‚ however‚ are made after doing some degree of information search but not all consumer decision-making situations receive
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Buying roles: Individual buying Stages of Buying Process: Generally‚ the purchaser passes through five distinct stages in taking a decision for purchasing a particular commodity. These stages are: (i) need arousal‚ (ii) information search‚ (iii) evaluation behavior‚ (iv) purchase decision‚ and (v) post purchase feelings. (i) Need arousal: The buying process starts with need arousal. A need can be activated through internal or external stimuli. A need can also be aroused by an external stimulus
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