Strategic Marketing Management Project 2011-2012 Topic: Café de Coral 21905F/4B Cheung Ho Tang Lau Wing Sze Leung Wing Kit Ng Chi Man Table of content Cover Page Content Executive Summary Introduction Analysis of current market situation: -PEST Analysis -SWOT Analysis -Michael’ Porter’s Five Forces Model Business portfolio Analysis: -GE Matrix -Growth Strategies -Positioning strategies -Conclusion and recommendation Executive Summary We are going
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Hong Kong’s education system has been criticized for being extremely tough and all of us have been studying in Hong Kong for years. So‚ what is your feeling about the education system in Hong Kong? In the following presentation‚ I’m going to talk about the existing education system and suggest ways to improve it. The education system in Hong Kong is failing most young people because the education isn’t a real education. But‚ what is a real education? In my view‚ education should help students
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schools succinctly and day schools in the below paragraphs. It is a disputable fact that attending tutorial schools can learns examination skills which most school teachers would not teach. Hong Kong is a knowledge based city‚ a person’s prospect depend on their public exam result therefore many students in Hong Kong are examination oriented. How many knowledge they get not they virtually care about‚ what is their most care is only the marks of the public exam. Attending tutorial schools is a shortcut
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reflected in the efficiency and accuracy of the cluster management and professional level‚ but also the integrated pressure from the original market. Besides is the adjustment of local culture. How to solve the collision between American culture and Hong Kong How to strengthen the values of Starbucks Opportunities First is the opportunity brought by globalization.Increasing global population flow has promoted to become an international chain brand . Other soft drinks company innovation or other a new
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Loctite Corporation – International Distribution Background 1. Loctite Corporation was founded in 1956; Headquartered in Hartford‚ Connecticut. It had grown to become the global leading manufacturer and marketer of adhesives‚ sealants‚ and relative products‚ especially the impressive growth during the 1980s. It had achieved Fortune 500 status in 1990‚and in 1991 was ranked 477 in revenue‚ 190 in profits‚ 24 in profit as a percentage of sales‚ and 18 in per share annual growth over the previous
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Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA) is the first free trade agreement ever concluded by the Mainland of China and Hong Kong since 2003. CEPA opens up huge markets for Hong Kong goods and services‚ greatly enhancing the already close economic cooperation and integration between the Mainland and Hong Kong. It is also a win-win agreement‚ bringing new business opportunities to the Mainland and Hong Kong. For Hong Kong‚ It provides a window of opportunity for Hong Kong businesses
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Enjo-kōsai or compensated dating has become a worrying social problem in Hong Kong nowadays. Compensated dating is a practice which originated from Japan where older men give money and/ or luxury gifts to women as the compensation for their companionship‚ and possibly sexual favors. Literally‚ compensated dating is different with prostitution as it involves non-sexual activities such as shopping‚ karaoke singing and friend making but the latter straightly means trade of sexual services for money
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Hong Kong Liberal Party Party Manifesto 1. Our vision and mission Freedom is of paramount importance to our citizens‚ our communities and to Hong Kong. We‚ the Liberal Party‚ strongly believe that freedom is the core value that we should safeguard and preserve to make Hong Kong a more prosperous and thriving international metropolitan. Without freedom‚ Hong Kong would not be the freest economy in the global arena for many years. Without freedom‚ Hong Kong citizens and other mass media would
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1.0 Executive Summary We are preparing to open a popcorn specialty shop in Hong Kong‚ the Pop Popcorn Shop. Hong Kong is a famous international tourism city and it successfully received more than 42 million tourists in the past year. Hong Kong has its unique culture and the Hong Kong film culture is one of the most remarkable one. Therefore‚ our Pop Popcorn Shop will closely integrated with the Hong Kong film culture‚ and create a well-known local brand image‚ which can attractive to local residents
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2001-CE GEOG HONG KONG EXAMINATIONS AUTHORITY HONG KONG CERTIFICATE OF EDUCATION EXAMINATION 2001 PAPER 1 GEOGRAPHY PAPER 1 8.30 am – 10.00 am (1½ hours) This paper must be answered in English 1. Answer THREE questions only‚ choosing ONE question from each section. 2. Draw sketch maps and diagrams to supply additional‚ relevant information when appropriate. 3. In each question‚ two marks will be awarded for effective communication. © Hong Kong Examinations Authority
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