NIKE _______________ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT _______________ BY: Castronuevo‚ Jan Clark Meer‚ Regginald Young‚ Johnedel Quintero‚ Arvin Dioneda‚ Jefrick September 18‚ 2009 Section 1 - Executive Summary Back before the Swoosh logo and long before the days we were called Nike‚ there was Blue Ribbon Sports (BRS). It was the company Phil Knight‚ our founder‚ and legendary track coach Bill Bowerman created in 1964 to provide athletes with
Premium Nike, Inc. Bill Bowerman Athletic shoe
Executive Summary: The purpose of this assignment is to learn about strategy and strategic management by comparing the strategies of two companies from the same industry. The strategies of Nike and Adidas have been compared from the textile industry. Nike and Adidas both specialize in footwear‚ apparel and accessories and their competition is intense as Nike is the market leader and Adidas is the market challenger. The topics in this assignment cover critical incidents of both Nike and Adidas
Premium Nike, Inc. FIFA World Cup Athletic shoe
Problem Identification Established in the early 70’s Nike‚ Inc.‚ based in Beaverton‚ Oregon‚ USA faced a severe stream of criticism and experienced growing problems concerning their plants and employee treatment‚ mainly in Indonesia and Vietnam in 1988. Rising demand for Nike products‚ which almost doubled within a short period of time‚ led the company and its 350+ subcontractors to raise the production level. Series of labor problems and abuse such as cheap labor wages‚ poor working conditions
Premium Employment Wage Minimum wage
communications campaign in sport industry. The model includes five parts: Align with marketing objective‚ consider the target market‚ set promotional objectives and develop promotional mix. Finally‚ I will take Nike as a case study; evaluate their practice on these steps‚ and show how Nike company promote their football shoes on their marketing communication campaign. Literature Review Schramm (1960) argues that there are four key components involved in communications process: sender‚ message‚ media
Premium Marketing
globalization‚ technology‚ innovation‚ ethics and diversity. The successful application of the four management functions when dealing with these factors‚ impact the success and failures of Nike. According to DeCarlo (2008)‚ Nike has made the rank of 419 out of 2000 on Forbes global 2000 list of the world’s biggest companies. Nike has dominated the shoe industry since they first started back in the 1960s and have yet to slow down. They have grown from selling shoes in the back of a trunk to selling worldwide
Premium Nike, Inc. Athletic shoe Management
Summary NIKE‚ Inc.‚ together with its subsidiaries‚ engages in the design‚ development‚ marketing‚ and sale of footwear‚ apparel‚ equipment‚ and accessories for men‚ women‚ and children worldwide. The company offers products in seven categories‚ including running‚ basketball‚ football‚ mens training‚ womens training‚ NIKE sportswear‚ and action sports. It also markets products designed for kids‚ as well as for other athletic and recreational uses‚ such as baseball‚ cricket‚ golf‚ lacrosse‚ outdoor
Premium Nike, Inc.
Nike’s csr challenge It can be seen from the passage that Nike’s Asian factories audited hundreds of factories in 2003 and 2004 and found cases of abusive treatment in more than a quarter of its South Asian plants.And in 2005 Nike returned to report its social and environmental practices. It said that staffs and employees work in a poor environment .Between 25% to 50% of its employees and staffs in the region restrict access to toilets and drinking water during the workday. Besides ‚ a lot of staffs
Premium Corporate social responsibility Social responsibility Environment
Apparently‚ the issue of Nike’s case is to control and check the calculation cost of capital done by Joanna Cohen who is the assistant of a portfolio manager at NorthPoint Group. But I am willing to tell you that it can be a complex case in which we can doubt about sensitivity analysis done by Kimi Ford (portfolio manager) too. Because her assumptions such as Revenue Growth Rate‚ COGS / Sales‚ S &A / Sales‚ Current Assets / Sales‚ and Current Liability / Sales have been adopted from previous income
Premium
Nike + iPod User Guide KK Apple Inc. © 2010 Apple Inc. All rights reserved. Apple‚ the Apple logo‚ iPhone‚ iPod‚ iPod nano‚ iPod touch‚ and iTunes are trademarks of Apple Inc.‚ registered in the U.S. and other countries. Shuffle is a trademark of Apple Inc. iTunes Store is a service mark of Apple Inc.‚ registered in the U.S. and other countries. NIKE and the Swoosh Design are trademarks of NIKE‚ Inc. and its affiliates‚ and are used under license. The Nike + iPod Sport Kit is covered by one
Free Apple Inc.
difficult but not impossible; it just requires some hard thinking and some hard decisions. Where are the leaders with the vision to take up the challenge?"1_ The keywords in the above excerpt are "workers"‚ "solutions"‚ "leaders" and "challenge". Nike Inc.‚ the world _LEADER_ in the athletic footwear‚ apparel‚ equipment and accessories for sports and accessories for sports and fitness enthusiasts2‚ faces today the _CHALLENGE_ of finding appropriate _SOLUTIONS_ to the sweatshop conditions for the
Premium Human rights Corporate social responsibility Stakeholder