Case Summary The Cambridge Sciences Pharmaceuticals (“CSP”) is an international healthcare company that had completed successful clinical trials for its newest weight loss prescription drug‚ Metabical. With the final FDA approval expected‚ Metabical’s launch was set for January 2009 and a clear marketing communications strategy needed to be in place before the launch. With 10 years and $400 million spent on research and development‚ it was imperative that CSP positions Metabical correctly in the
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The Tuskegee syphilis study was an experiment conducted by the United States Public Health Service in 1932. The purpose of this study was to determine the natural curse of latent syphilis in Black males who according to this article were prone to this disease. The subjects were chosen by Dr. Raymond Vonderlehr‚ Vonderlehr was sent to Macon County which was thought to have a large percentage of syphilitic black men to collect a sample of men with latent syphilis. It is mentioned in The Immortal Life
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of Chicano Studies I was wondering how the birth of Chicano Studies started and reading the “The Birth of Chicano Studies” had given me a better understanding of the history of Chicano history. As I was reading‚ I figured that Chicano Studies wasn’t implemented in the public or college schools because at that time Mexican-Americans weren’t given equal right. While reading this article I started question myself and asking questions; what caused the great movement for us to Chicano Studies in your schools
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prison study began on Sunday‚ August 17‚ 1971. This study was performed by a famous psychologist named Phil Zimbardo‚ his goal was to investigate psychological effects on humans in captivity to see if it had to do with their personality and nature‚ or if it was because of the environment they were in. There were seventy five people that volunteered to take part in this study and some were randomly assigned to be a prison guard‚ and others the actual prisoners. This study was done by a study group
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the Academic Study of Religion?” Russell T. McCutcheon As a child‚ more than likely‚ we are taught by our parents certain values into our development. Values such as saying grace‚ your prayers before bedtime or church on Sundays. Religion is not hollow‚ meaning that it is not singular. McCutcheon explains in his article differences between commonly confused subjects‚ differences of studying religion in a church instead of a: synagogue‚ mosque or temple. He also explains how to study religion within
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entitled: The Effectiveness Of A Fall Prevention/Management Program In Reducing Patient Falls: A Retrospective Study. The study was undertaken to analyze if there was a correlation between the nursing staff assessment and identification of patients at risk for falls and the nursing compliance with the hospital’s policy on fall prevention program. There were four research questions that the study sought to answer: (1) What were the hospital policy on fall prevention and the compliance of the nursing staff
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was an increase in the infants receiving the therapy‚ but the increase was disproportionate. There were only 31 individuals participating in this study and only 21 received the therapy. This study does not provide a good representation of the whole population. Having more studies conducted on this therapy approach would provide for more valid
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Quantitative Study Critique: Most Effective Cutaneous Antisepsis for Prevention of CVC Infection S. Student Grand Canyon University: NSR 433 May 31‚ 2013 Quantitative Study Critique: Most Effective Cutaneous Antisepsis for Prevention of CVC Infection Introduction This is critique of a randomized controlled trial study in relation to catheter-related bacteremia as the most frequent complication of the central venous catheter (CVC). The purpose of the study is to decide whether the use of
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decline in profits due to increases in production costs. Investigations will take into account ethical issues that may arise in domestic and global business environments to assure the best possible solution to keep Electrocorp profitable. FACTS SUMMARY: Electrocorp profits have continuously dropped due to rising costs of production‚ union concessions‚ and strict environmental
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the problem to determine potential solutions. This campaign was formed because due to the high accessibility of OTC medications as well as the widespread misconception that these drugs are less harmful than their street drug counterparts. This case study discussed three aspects of the ten essential public health services including “informing and empowering citizens‚ mobilizing community partnerships‚ and developing policies to initiate corrective measures” (“Legal But Deadly 2005). The campaign also
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