Citigroup‚ one of the world’s largest financial services organisations. Offer financial services including deposit accounts‚ foreign currency deposits and investments‚ credit cards‚ mortgages‚ insurance and charge cards. • Overview Global Consumer Banking division began banking operations in Singapore in 1982. Formidable market player with major market share in key businesses One of the four foreign banks to be awarded the Qualifying Full Bank (QFB) license by the Monetary Authority
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Consumer Attitude Toward Mobile Marketing INTRODUCTION Starting from background of the research area and why this study is important‚ this section of the study will continue with necessary definitions of the terms which will be used in this research. Additionally‚ this section will present problem discussion to enlighten the reader about current situation of the study area. Finally outline of the thesis will be shown to inform the reader about what will be encountered in the upcoming chapters
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2.0 Introduction In Chapter 1‚ I have discussed the important issues which related to fashioning adoption. All the issues that mentioned in the chapter 1 are important contributors to the research. As a result‚ to more understand these issues‚ an examination of literature on the related study was carried out. As now that‚ literature review provides the theoretical basis for the development of the research framework of this study‚ which will be discussing in the next chapter - Chapter 3. This chapter
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1 ADIL BASHIR Consumer Behavior towards online shopping of electronics in Pakistan Thesis Winter 2013 MBA International Business Management Seinäjoen ammattikorkeakoulu Seinäjoki University of Applied sciences 2 SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES Thesis Abstract Faculty: Seinäjoki Business School Degree programme: International Business Management Specialisation: International Marketing Management Author: Adil Bashir Title of thesis: Consumer behavior towards online shopping of electronics
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[pic] “Consumer Behavior & Shopper Marketing In FMCG Post Financial Crisis” Submitted To The Department Of Marketing In Partial Fulfillment Of The Requirements For The Degree Of Masters in Business Administration (Marketing) At the Lebanese University Debate Committee C.P.G : Dr Mohamed Jebaii Supervisor: Dr Amal El-Kurdi Co-supervisor: Dr. Abdl Hasan Haidar Academic year 2008-2009 Dedication This thesis is dedicated to my father‚ who taught me that the best kind of
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CB Project Part II: Consumer Behavior Analysis Cassandra (Cassie) Webb MKT 313: Consumer Behavior October 21st‚ 2014 1. Decision Making A. Limited Decision Making Purchase—Subway Sandwich 10/2/14 a) What was the need (actual state vs. desired state)? When I purchased my Roasted Chicken sandwich from the Subway next to my apartment‚ I was definitely in need for anything to eat. I was in the utmost hurry to get to class‚ meaning I could not go anywhere out of my way. My actual
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Summer Internship Project Report On “Retailer Satisfaction level Regarding Dairy Products with Special Reference to Reliance Dairy Food Products Ltd” Submitted in partial fulfillment of the requirements for the Two Year Full Time Post Graduate Diploma in Management I.T.S- Institute of Management Greater Noida Session: 2012-2014 Under the Guidance of: I. II. Faculty Mentor - Prof. Vishal Agarwal (Faculty Marketing) Industry Mentor Name - Mr. Javed Hussain (Area In charge) By: Biman Dewan
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which saw an increasing number of students of XLRI batch‚ belonged to Generation Z. The current students are the ones who were born into a digital world and they find it difficult remembering a time without the Internet‚ laptops and most importantly mobile phones. Also‚ they are used to process huge amounts of information using high speed Internet. Since this generation has spend an increasing amount of time interacting on social media than rest others‚ large amount of information which they receive
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Changing dynamics of consumer behavior due to globalization Cross-Cultural Consumer Behavior Rosemarie van Alst‚ vanaalst@lut.fi‚ 0274505 Susanne Rinn‚ rinn@lut.fi‚ 0274411 2 Table of contents 1. INTRODUCTION...............................................................................3 2. THE CHANGING DYNAMIC OF CONSUMER BEHAVIOUR: IMPLICATIONS FOR CROSS-CULTURAL RESEARCH..................4 3. CENTRAL AND PERIPHERAL CONSUMPTION CONTEXTS: THE UNEVEN GLOBALIZATION OF CONSUMER BEHAVIOR.....7 4. GLOBALIZATION
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my summer internship training in PepsiCo Holdings India Limited‚ an FMCG sector company. My project title is “ANALYSIS OF SALES PROMOTION AND DISTRIBUTION STRATAGIES OF PEPSICO”. The project’s basic objective is to study and analyze‚ the effectiveness of the distribution and supply network in Rural areas and how the company’s promotional schemes stimulates the products demand and how the retailers respond towards schemes‚ in Bathinda(urban) and Barnala(rural) areas of Punjab. In this project I surveyed
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