Subway-Porter Value Chain Introduction: SUBWAY was started 47 years ago in the year of 1965 by Fred Deluca. Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion‚ while countless awards and accolades have been bestowed its chain over the past 47 years. Subway has more than 33‚500 units worldwide whilst its rapid growth has attracted many investments and brought it many competitors
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Subway: Competitive Advantages and Disadvantages Subway prides themselves on their sandwiches -- custom-made on freshly baked breads‚ Subway sandwich shops provide fresh‚ great-tasting ’made to order’ subs‚ salads and wraps‚ with extraordinary customer service and value. Millions of customers think of Subway shops sandwich options (including ’8 under 6’ grams of fat) along with spokesman Jared Fogle -- as their preferred fast food choice for intelligent eating habits. The Subway chain
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Research objectives: The objective of the survey was to identify target demographics‚ purchase behaviour‚ traits and recommendations that would enable us to outline and implement communication mediums‚ which would integrate with the objectives of the organization. The sample consisted of existing customers who had previous interaction with Quality Diamonds and the report presents major finding that would define the path for strategizing marketing activities and incorporate a brand message.
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External Analysis of Subway STR 581 Carlos Pineda June 9‚ 2014 Internal and External Analysis of Subway Subway’s mission is: “Delight every customer so they want to tell their friends – with great value through fresh‚ delicious‚ made-to-order sandwiches‚ and an exceptional experience.” Subway’s franchise vision is to be the number one Quick Service Restaurant (QSR) franchise in the world‚ while delivering fresh‚ delicious sandwiches and an exceptional experience. Subway has three core values:
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CHRISTMAS DECORATIONS Christmas Survey (anonymous) 1. What are your favourite Christmas decorations? ☐ Christmas Trees ☐ Lights ☐ Garland ☐ Stockings ☐ Window Clings ☐ Fake Snow ☐ Present Boxes ☐ Singing Snowmen‚ Santas‚ Elves‚ etc. ☐ Mistletoe ☐ Wreaths ☐ Tinsel ☐ Other _________________________________________________________ 2. Who usually decorates the house for Christmas in your family? ☐ Parents ☐ Kids ☐ My family decorates everything together as a tradition ☐ Other _________________________________________________________
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Criticism Report on two Questionnaires 1- Customer expectations /Perception of Salesperson Performance questionnaire 2- Questionnaire Two: Gasoline Purchasing and Gasoline Prices Presented by Noha Kamel Omran GD Marketing Customer expectations /Perception of Salesperson Performance questionnaire I was positive about the questionnaire I took in the following points: The introduction was Ok‚ although it would have been more appealing and shorter
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Resources: 1. The Workforce Strengths – Subway restaurants operate out of over 36‚000 locations in 99 different countries. Subway is an equal opportunity employer‚ where every employee can be assured that they will be treated with respect and not be discriminated or harassed for any reason. They continuously provide employees with training and encouragement through teamwork‚ against shared goals and benchmarks and to be accountable for their actions. Weaknesses – Many subway employees are younger generations
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Health Survey Complete all health and fitness status questions. Ask for assistance from your parents or guardians if needed. Personal Information Height _5.1_______ Weight _175_______ Health Status 1. Yes_____ No ____ Do you have any medical situation that would limit your participation in any physical activity? NO *If yes‚ please write a detailed explanation of the medical issue and the specific activities you cannot participate in. 2. Rate your present medical
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QUESTIONNAIRE FOR SURVEY The questions listed in the below questionnaire are for gathering data for a research exploration aimed at evaluating “The influence of social networks on the online marketing process in the United Kingdom”. The data gathered through this questionnaire will be used for answering the research questions. No respondent will be held liable for their responses. ABOUT THE RESPONDENT 1) Age of respondent? Between 18 and 25 Between 25 and 35 Between 35 and 50 Above 50 2) Do
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