From: AIMS INSTITUTE OF MANAGEMENT STUDIES‚ BAVDHAN‚ PUNE-21 DELEARATION I Kailash Gawali the undersigned‚ hereby declare that the project report entitled “BUYING BEHAVIOUR OF CUSTOMERS TOWARDS HOUSING GOODS AT A LEADING MALL IN PUNE” is written as the summer project under the guidance of Professor Nilesh Gokhale is my original work and the conclusion drawn therein are based on the market research conducted by me
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A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR‚ RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. 02680303913_BATCH NO. 2013-15 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES An ISO 9001:2008 Certified Institute NAAC Accredited Grade A (Approved by AICTE‚ HRD Ministry‚ Govt. of India)
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Pp.123-133 Brand Equity‚ Customer Satisfaction & Loyalty: Malaysian Banking Sector Norbani Che-Ha* and Shahrizal Hashim** Services cannot be seen‚ felt‚ tasted or touched in the same manner in which goods can be sensed. Therefore‚ the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover‚ brands that are high in brand equity are organization powerful assets. They can lead to customer satisfaction and customer loyalty. This study
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advantages for ordinary consumer than disadvantages. But people use the tradition cameras for more than 150 years‚ will they easily to accept the new camera? How to motivate consumer to buy digital cameras? Can the marketers create such a need to them? For this article‚ I would discuss the need and motivation of consumers‚ and show the answer about the questions above. Needs & Motivation +Marking a test with lots of questions about digital camera to show that what consumers¡¯ need is‚ what they
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Introduction Consumer-buying behavior according to Kotler (2004‚ p.601) is defined as “The buying behavior consumers – individuals and households who buy goods and services for personal consumption.” the term ‘consumer’ can be described as a person who acquires goods and services for self satisfaction is often used to describe two different kinds of consuming entities: the personal consumers and the organizational consumers. The personal consumers buy goods and services for his/her
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Introduction The purpose of this short report is to discuss the selective attention process and further to that discuss how it affects consumers. Every decision a consumer makes‚ whether to purchase or not‚ will be influenced by a number of factors. Consumers today experience a wide variety of messages (stimuli) from marketers across many different mediums. It is the consumers’ ability to decide whether to accept or reject which messages resonate with them according to their own needs‚ wants and other
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Summer project report On Brand Awareness of Parle Agro products Undertaken at Parle Agro Pvt. Ltd. Prepared by Rohit Ajmera PGDM-054 (ITM Business School‚ Navi Mumbai) Under the guidance of Company guide College guide‚ Mr. Manish Joshi Prof Sudipto Chatterjee Brand Manager‚ Marketing Department Parle Agro Pvt. Ltd ITM Business School ACKNOWLEDGMENT Firstly‚ I would like to thank the ‘Almighty’ for blessing
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Stakeholder Brand Management CONTENTS Introduction 2 Understanding Consumer Identity—the Cornerstone of Brand Symbolic Meanings 2 Understanding Consumer Identity Helps Brand Communication 5 Critical Evaluation of Understanding Consumer Identity 7 Conclusion 9 References 10 Introduction Belk (1988) has pointed out that the most basic and powerful fact in marketing is that we are what we have. This statement highlighted the importance of consumers’ identities
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Petty and Cacioppo (1983) states that the goal of advertising is to influence consumer behaviour. This statement has important psychological implications since as Percy and Woodside (1983) note there is a strong connection between advertising‚ consumer psychology and social psychology. In order to design advertisements that ultimately lead to intended behaviour‚ it is first important to understand how advertising works and the main psychological processes related to it. A) Methodologies for data
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A Summer Training Report On “IMPACT OF PRINT MEDIA ON CONSUMER BUYING BEHAVIOUR” Submitted for partial fulfillment of requirement for the award of degree Of Master of Business Administration Of CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY BHILAI (C.G.) Session 2012-14 Supervised By External Guide Supervised By Internal Guide Submitted by: Prof. Gazala Y. Ashraf Chhavi Patel Asst. Prof.
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