Principles Of Marketing What Is Marketing? “Marketing is the process of communicating the value of a product or service to customers‚ for selling that product or service.” The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) Identification‚ selection and development of a product‚ (2) Determination of its price‚ (3) Selection of a distribution channel to reach
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1 Sustainable Development Strategy for Louis Vuitton 2 Abstract This paper will shed light on sustainable development strategy of Louis Vuitton. In the first part‚ the study will analyze business portfolio of Louis Vuitton and their current environmental sustainability strategies. In the next part‚ the study will propose sustainable development strategy in terms of green supply chain management and green marketing practices to the chosen fashion organization. Analyzing feasibility of the proposed
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Investigation Report： Coca-Cola Sustainable Development I Planning The Brief The successful sustainable development of Coca-Colar Corparation 1. Smart objective of the project Established in 1886‚ John Pemberton‚ an Atlanta pharmacist‚ was inspired by simple curiosity and later to create that international beverage brand. Nowadays‚ it becomes the largest beverage company in the world‚ products brand ranges over more than 500 categories. It enjoys larger populations all round the
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PAGES PREFACE 2 EXCUTIVE SUMMARY 3 INTRODUCTION 4 OBJECTIVE OF THE STUDY 6 SIGNIFICANCE OF THE PAPER 7 LITERATURE REVIEW 7 RECOMANDATION 16 CONCLUSION 18 REFERENCES 22 Preface Sustainable development means that the needs of the present generation should be met without compromising the ability of future generations to meet their own needs. Sustainability is the key to preventing or reducing the effect of environmental issues. Environmental
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UNIT 5: ACCOUNTING FOR DEBENTURES LEARNING OBJECTIVES I) II) III) IV) V) VI) VII) IX) X) Understand the meaning and features of debentures. Differentiate between shares and debentures. Understand different classes of debentures Journal entries regarding issue of debentures for cash and for consideration other than cash. Accounting treatment of debentures issued as collateral security Accounting treatment of issue and redemption of debentures at par‚ discount and at premium. Understand the methods
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the ethical implications of tourism in terms of the social and political‚ environmental and economical issues in developing countries. All resolutions for these implications‚ follow the Global Code of Ethics for Tourism (GCET) which is a set of principles whose purpose is to guide stakeholders in tourism development: central and local governments‚ local communities‚ the tourism industry and its professionals‚ as well as visitors both international and local (UNWTO‚ n.d.). Background on the industry:
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United Nations Development Programme CASE STUDIES OF S U S TA I N A B L E D E V E LO P M E N T I N P R AC T I C E TRIPLE WINS FOR SUSTAINABLE DEVELOPMENT United Nations Development Programme C A S E S T U D I E S O F S U S TA I N A B L E D E V E LO P M E N T I N P R AC T I C E TRIPLE WINS FOR SUSTAINABLE DEVELOPMENT United Nations Development Programme June 2012 Copyright © 2012 United Nations Development Programme. All rights reserved. This publication or parts of it may
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Towards A Sustainable Reclamation for Hong Kong Albert Cheng Ting Ning‚ JP Project Manager HKSAR Highways Department Aaron Bok Kwok Ming‚ Chief Engineer HKSAR Highways Department Daman Lee‚ Director Ove Arup & Partners Hong Kong Limited K K Yin‚ Director Ove Arup & Partners Hong Kong Limited Synopsis The call for sustainable development within the built environment has often been the lead priority amongst many of today’s governments’ agenda globally. Hong Kong is of no exception for this course
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| Nestlé: Sustainable Agriculture Initiative | | | Introduction Sustainability can be defined as the capacity to endure. Our world today‚ populated by nearly 7 billion people - number that will reach 9 billion by the year 2050 - is using more and more resources each day. Our main resource of energy‚ the oil‚ has already reached its climax‚ which mean that we will run out of it within 40 years; our forests are disappearing; our lands are degrading because of intensive farming.. All this
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that meets these distinct lifestyle aspirations (Bulmer & Oliver‚ 2004). To do this it uses three main strategy practices; a well-selected product range specific to the targeted consumer; an arousing retail environment; and an engaging integrated marketing communications approach. As their mission statement affirms‚ the intrinsic approach to this entire strategy is the constant endeavour to “understand our customers and connect with them on an emotional level” in order to determine customer behaviour
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