Kodak Case Study 2) Compare traditional photography to digital imaging. What are the main structual differences? How have value creation and value capture changed from traditional to digital photography? The main difference between traditional photography and digital imaging is that digital imaging doesn’t need physical films to take pictures and papers to see the pictures taken. This changed the customer experience of the whole process of enjoying pictures as below. Traditional Photography
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SWOT usage SWOT has been used by countless practitioners‚ marketing researchers‚ and is a frequent and popular tool for business marketing and strategy students. Its simplicity and catchy acronym perpetuates its usage in business and beyond as the tool is used to assess alternatives and complex decision situations. In the business arena the grouping of internal and external issues is a frequent starting point for strategic planning. It can be constructed quickly and can benefit from multiple viewpoints
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Kodak Marketing Myopia: For 40 years‚ you couldn’t walk through Grand Central Station in New York without admiring the Kodak Coloramas. These 18×60 foot photographs showcased the Kodak brand to commuters‚ highlighting the creativity of great photography in a series of “Kodak moments.” Kodak marketing executives were adept at weaving the brand into the fabric of America for generations. In fact‚ at its peak‚ Kodak captured 90% of the US film market and was one of the world’s most valuable brands
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Análisis de caso Kodak Kodak en la encrucijada: la transición de fotografía en película a fotografía digital Índice 1. Hechos Relevantes * Análisis comercial * Análisis financiero * Modelo de competencia de 5 fuerzas * Análisis FODA * Análisis de cadena de valor 2. Problemas apremiantes 3. Problema principal 4. Posibles soluciones 5. Recomendación 6. Actualización de caso Análisis comercial: * Para el año 2000 los ingresos y las ganancias netas
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least $7.5M and reverse declining sales trend • Conducted two SWOT analyses to determine best strategy – Emphasize Natural and increase drugstore presence • Developed advertising budget and implementation plan Flare Fragrances Agenda • SWOT – Savvy launch • SWOT – Natural emphasis and drugstore expansion • Financials – advertising budget and pro forma income statement • Implementation • Conclusion Flare Fragrances SWOT Analysis: Savvy Internal factors Strengths • Name • Favorable
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From the start‚ the Eastman Kodak company had many distinct advantages. After the invention of the silver halide photographic film‚ Kodak had a step ahead of any other company during its time. In 1888 Kodak developed a camera which was portable and George Eastman was able to revolutionize the photography industry. He patented his invention and began a journey on developing more advanced photographic technology toward the future of the company. Kodak had a distinctive competency over its competition
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PROBLEM STATEMENT Kodak is the photo film market leader since 1994 but the company is loosing share‚ in the past five years in United States has decrease from 76% to 70%‚ the main reason is the growing share of brands with lower prices. In January of 1994 Kodak is analyzing if launching a lower price product is the best alternative to stop loosing share. DIAGNOSIS As said before Kodak is loosing market share and looks like if the company doesn’t do something the tendency is going to be the same
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have never thought Kodak will become a “Kodak Moment”‚ when it filed bankruptcy on 19Jan2012 after 131 Years. An American icon company‚ failed to spin the wheel that was once invented in photographic business by Eastman. Famous tagline Kodak Moment created wonderful memories to people. At its peak it created more than 150‚000 jobs worldwide. In 1975‚ Kodak invented digital camera when very rest of the world was with film photography. Company became a household name when Kodak East Share Cameras
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Assignment 1: Kodak and Fujifilm By: Rufus Wilson Bus 302 Dr. Gina Zaffino 2/3/2013 Kodak vs. Fujifilm/Management Concepts Kodak and Fujifilm Rufus Wilson Dr. Gina Zaffino Bus 302 2/02/2013 Kodak‚ also known as Eastman Kodak was founded in the 1880 ’s by George Eastman and is currently based out of Rochester‚ NY. When George Eastman started this company reputation was very important to him. Eastman ’s goal was to make photography an everyday affair or as he put it: "to make the camera
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case six Eastman Kodak: Meeting the Digital Challenge Robert M. Grant January 2004 marked the beginning of Dan Carp’s fifth year as Eastman Kodak Inc.’s chief executive officer. By late February‚ it was looking as though 2004 would also be his most challenging. The year had begun with Kodak’s dissident shareholders becoming louder and bolder. The critical issue was Kodak’s digital imaging strategy that Carp had presented to investors in September 2003. The strategy called for a rapid acceleration
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