My recommendation for Panera Bread is to change its marketing strategy by innovating with a promotional strategy even if there are no direct competitors that replicated Panera’s business model. The company needs to promote its quality menu through promotional strategies undertaken to attract new customers in its bakery-cafes. Although the company is perpetually competitive alert‚ it should not forget that the novelty effect has an influence on customers and they may have to try the newly opened dining
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Panera Bread is a company of small beginnings‚ starting out as a chain of small scale bakery-cafes along the east coast to having over 1‚200 locations in over 40 states. Panera is a company that strives to project an inviting atmosphere in all of its establishments. Panera’s stores are mostly located in suburban areas with heir target customers being urban workers and suburban dwellers. “A loaf of bread in every arm” is the mission statement of Panera Bread. Panera Bread bakes more bread
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Panera Bread What do most people think of when the words “fast food” come to mind? The first thing that pops into a person’s brain are restaurants such as McDonald’s‚ Wendy’s‚ and so on. All of those places sell foods that are high in calories‚ sodium‚ fat‚ and sugar. When the restaurant Panera is mentioned‚ people usually think about how they have healthy food options and would never be considered a fast food restaurant. Panera Bread‚ is a popular American bakery and café chain. It is known for
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Organization and Management of Panera Bread The formation of Panera Bread began in 1978 when Louis Kane bought Au Bon Pain‚ a retail producer of baked goods. Kane changed it to a wholesale business by opening two cafes and staffing them with bakers and employees‚ but high production costs made it impossible to cover his overhead. In 1981 Kane decided to remain responsible for site selection and financing‚ but he chose Robert Shaich to help turn the company around as President of internal operations
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organization that I work for. I did this primarily for two reasons: to learn about the mission statement and operations strategy of another company and to apply the quality improvement concepts to a completely new operation’s environment. I chose The Panera Bread Company (NASDAQ: PNRA). That is the place I have been studying for the last year where I could observe how they operate. During this time‚ I have seen several areas that could be improved. For this assignment I chose one in particular that has
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2003 Revenue 2004 2005 2006 2007(Est. 33333333363‚702 33333333479‚139 33333333640‚275 33333333828‚971 33331‚050‚000 Operating 33333333288‚706 333333333365‚627 333333333325‚298 333333333338‚735 33333333399‚760 333333333375‚036 333333333333‚011 333333333350‚240 33333333542‚916 333333333385‚618 333333333344‚166 333333333363‚502 33333333738‚000 333333333386‚000 333333333360‚000 333333333378‚000 CashFlow3Statement Net3Income Depreciation Accounts3Receivable Inventory Prepaid 2004 333333333333338
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Panera Bread’s sales growth rate for 2003 was 28.1% and 38.1% in 2002; therefore the sales growth rate for the company is increasing at a decreasing rate. The decreasing rate of sales growth may be attributed to the company’s current marketing strategy. The company’s ad-to-sale ratio was only 2.1% compared to the category average of 4% Also; Panera Bread does not have a lot sufficient of bargaining power with its suppliers‚ which may affect its net income. A loaf of bread in every arm is the
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my hand and looking both ways before she drug me across the street. "You’re gonna pull my arm out of it’s socket if you keep going!" I giggled slightly and she laughed. "Sorry." She let my arm go and we walked into Panera Bread to grab ourselves dinner. "Hi! Welcome to Panera Bread‚ only two?" The hostess looked at us both and I gave her a warm smile‚ nodding my head. She smiled‚ grabbing two menu’s and walking us to a table outside. I grinned‚ hoping she would let us sit outside. It was a nice
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Panera Bread Company is a leader in the easy casual restaurant industry with multiple café-bakeries located in 36 states‚ of the United States. Panera operates under the banner of Panera and Saint Louis Bread Company. Almost 400 of its 1‚027 bakeries are company-operated and the remainders are franchisees. Panera Bread’s core competencies are in their market niche‚ offering a premium specialty bakery and café experience to suburban and urban residents. Penera’s focus is offering their
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Case 8: Panera Bread Company 1. Panera Bread’s strategy is to make great bread broadly available to consumers across the US. The vision was to provide consumers with a high quality‚ authentic‚ fresh-dough artisan bakery and upscale quick-service dining experience. The following key elements comprise the Panera Bread strategy: a. Capitalize on market potential by opening both company-owned and franchised Panera Bread locations as quickly as possible. Management planned to expand the
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