guerrilla insurgency committed to an independent communist Malaya. These three events were just a few effects of the cold war in Asia. This essay will discuss each event individually and in more detail and attempt to convince readers that the Korean and Vietnam wars and the Malayan emergency were the direct results of Soviet attempts to expand communist rule in Asia and the United States and their allies’ policy of preventing and containing such moves. The Korean War The Japanese occupation of
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Although the different parts of Southeast Asia have some similarities in cultures and values‚ I only agree to a limited extend that Southeast Asia is a single geographical‚ historical and cultural unit. Unit‚ by the very definition of the word‚ refers to a single‚ complete and undivided whole. Southeast Asia therefore cannot be a single unit since it is made up of different countries and each of these countries has its own unique history and culture that makes it different from the others. Hence
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AIR ASIA 1. a) Air Asia’s vision: • To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission: • A low cost airline carrier that offers five-star service with 95% of on-time performance. • To be able to provide affordable airfares‚ at the same time promoting Malaysian hospitality and the local food. • To focus on customer’s needs by stimulating demand and offers the lowest fares‚ comprehensive distribution channel and developing various products and services. AirAsia’s
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School of Government‚ Development and International Affairs PL302 International Politics of the Asia Pacific Course Guide Semester Two‚ 2013 GENERAL INFORMATION Course code and Title: PL302 International Politics of the Asia Pacific Course coordinator: Dr Nikki Baker‚ Telephone: 323 2996; email: baker_n@usp.ac.fj Consultation hours: Wednesday: 10am - 11am Thursday: 9am - 11am Lecture Times: Thursday 12 noon
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The British Empire has forever changed the landscape of the world. Their interest in trading with Asia fueled trade routes and territory grabs. No area has been more impacted than South Asia and more specifically their shining jewel at one time India. The British directly ruled India under what can be reared to as the British Raj. The British were able to bring their industrial influence and military strategy of creating the illusion of resolved conflict within micro states of their colony. They
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in the history of East Asia. During this time‚ the threat of conquest from Mongol tribes dissipated. On the other hand‚ western European merchants and governments encroached upon the kingdoms of Japan‚ Korea‚ and China. More and more‚ East Asia was connected to the broader global trading patterns that western Europeans established during the sixteenth and seventeenth centuries. Unlike in native civilizations and kingdoms in the Americas‚ European encroachment in East Asia did not result in the collapse
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Case Study: Air Asia Identify the competitive advantages of Air Asia as a low cost carrier. Air Asia has a number of competitive advantages as a low cost carrier that fall into the following general categories; low cost operations‚ efficiency of operations‚ proven business model and management expertise and finally a distinctive corporate culture. Low cost operations: Air Asia has gone to great lengths to ensure all of their operational costs are kept to an absolute minimum‚ and have passed
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AirAsia BERHAD MARKETING PLAN No. CONTENTS PAGE 1.0 Executive Summary 1-2 2.0 Introduction 3 2.1 Background and History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2
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AIR ASIA Executive Summary Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996‚ within fifteen years‚ Air Asia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This paper will look at the award winning Malaysian low cost carrier-
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several substitutes such as cruises‚ rail‚ bus‚ and car. However‚ the archipelago geographical structure of Asia has made air travel the viable‚ efficient‚ and convenient mode of transportation. Threat of new entry is moderate; high capital requirement and government barrier such as air service agreement can act as barriers to entry. However‚ the deregulation of aviation industry in Asia Pacific region has resulted in more competitors entering the market. Furthermore‚ many full service airlines
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