and children (Yahoo Market Guide‚ 2001). Under the Gap‚ are the Old Navy and Banana Republic brands (Yahoo Market Guide‚ 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan‚ 2000‚ p. 2). The typical family life cycle for a Gap customer comprises of single teenagers and young adults to young married couples (Cosmopolitan‚ 2000‚ p.2). The races Gap targets consist of many minorities
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a tremendous amount of competitors in their market. A majority of these competitors are the standard fast food restaurants; Wendy’s‚ Burger King‚ Hardees’s and even Taco Bell. Recently McDonald’s started offering gourmet coffee‚ this brought in new competition that until recently was never in the range. Five years ago gourmet coffee company’s (Starbucks and Dunkin Donuts) where not competitors. * Demographics (Market/Customer) – McDonald’s targets just about the entire population (nationally
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Client: Delmon Bakery Work: background study on bread industry Consumer Behavior Food is different as a product of consumption‚ making consumer behavior complex to understand and predict. To the experts‚ the sociology of food covers issues related to social‚ cultural‚ psychological‚ and political aspects of food production‚ distribution‚ and consumption. Culture plays a crucial role in determining food patterns of a country or region. Fragmented Industry Bakery industry in Bahrain as
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Step 1 Introduction and Executive Summary Access marketing plan for specific international target market Launching a new high-tech product‚ the Water Logged Company in Australia has been dealing with gardening products with good reputation in domestic market. The new product called ‘Jelly House’ is a solidified log of water that is like a clear log jelly which can be buried in the ground at the base of plants‚ as the ground dries out‚ the water log slowly breaks down liquefying as required‚ ensuring
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criteria listed. 2. Problems 1-6 and 1-9 on Page 29 (e-book: Page 47) (Hint:1.6: Output includes finished goods and work-in-process.) 1) When competing in a market there are multiple strategies you can use to establish your service or product. The strategy you choose will ultimately decide everything about your product aside from market you are in. Major strategy choices that must be made are based upon important competitive principals. These principals are Quality‚ Cost‚ Flexibility‚ and Speed
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Flatbreads stretch the bread category As loaf bread sales decline‚ tortillas and flatbreads hope to become the greatest thing since sliced bread. | by Charlotte Atchley | | | | | | | | | | | | | | | | | | | | For better or for worse‚ consumers seem to be eating less sliced bread. Sandwich bread still represents the biggest seller in the category; however‚ it also had the greatest loss in unit volume sales of any other segment in the bread aisle from 2006 to
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09/08/2011 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION Curtin College Ms. Desiree Jones Trimester 2‚ 2011 Situation Analysis/ Target Market Identification SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION 1.0 Situation Analysis/ Current marketing Mix 1.1 Current Product A rnott‟s Tiny Teddy is a brand of sweet biscuits which has children aged between 3 – 7 years old as a primary focus market (Ryan 2002). Each biscuit is small in size and formed as a tiny bear which kids
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strategy. Each P is interrelated to all other P’s Marketing Success = desirable product + acceptable price + effective promotion + right place These four P’s of marketing mix are a very important part of every business in attracting and keeping target markets satisfied where: • A good product is the key to marketing success. While all other elements of marketing mix must work together for the overall success of a company‚ the product is essential for the marketing mix to be able to be used. • The
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Partial Example #2 for Panera Case part 1 analyis Excludes answers to #3 and 4‚ which were covered in the earlier example Item 1 The company’s mission statement‚ although I think of it more as a slogan‚ is “A loaf of bread in every arm.” The company is on a mission to extend the consumption of their baked products broadly in the areas where they operate. Their strength in this mission comes with their strategic locations in high traffic urban areas. These locations enable them to service
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marketing. The company prior to entering a market in this line of business should assess its capabilities and compare these to the kind of needs of the consumers – would the customer be a processor‚ or a consumer?Is the product that the company can offer a raw material‚ processed food‚ or to serve a group of consumers who would like to eat and yet also need some little pleasure and not merely to satisfy their hunger? In the consumer segments of the market the company can classify these into consumers
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