Panera Bread Case
Partial Example #2 for Panera Case part 1 analyis
Excludes answers to #3 and 4, which were covered in the earlier example
Item 1
The company’s mission statement, although I think of it more as a slogan, is “A loaf of bread in every arm.” The company is on a mission to extend the consumption of their baked products broadly in the areas where they operate. Their strength in this mission comes with their strategic locations in high traffic urban areas. These locations enable them to service both the shopping customer base, but also the business base co-located in these high traffic areas. Their vision is one that their customers will love freshness of their products and the tastiness of their offerings to the degree that they will be driven to visit their stores repeatedly and often. Panera believes that the values they provide their customers are: creating wholesome healthy foods, maintaining affordable prices, to always innovate, and respect for both customers and employees. Bread is a staple of life and Panera believes that by them enhancing the flavorful menu offerings around bread, then they will increase their base market for baked goods served by Panera outlets and franchises. As a customer of Panera, I can tell you that their product offerings are so flavorful that they are a strength to their business. There are two areas where the slogan or vision appear to deviate from the text; 1) overly broad language; and 2) rather generic. That said, we are talking about bread; and bread is the single most important staple for human life, next to rice. It works.
One of Panera’s strategic objectives is to expand their product line, creating further distance between them and their rivals, and to increase their sales in foreign markets. They will achieve that strategic objective as a result of continued investment and focus in five key business areas: 1) the quality of their food, 2) their increased marketing expenditures, 3) the rollout of their MyPanera
Excludes answers to #3 and 4, which were covered in the earlier example
Item 1
The company’s mission statement, although I think of it more as a slogan, is “A loaf of bread in every arm.” The company is on a mission to extend the consumption of their baked products broadly in the areas where they operate. Their strength in this mission comes with their strategic locations in high traffic urban areas. These locations enable them to service both the shopping customer base, but also the business base co-located in these high traffic areas. Their vision is one that their customers will love freshness of their products and the tastiness of their offerings to the degree that they will be driven to visit their stores repeatedly and often. Panera believes that the values they provide their customers are: creating wholesome healthy foods, maintaining affordable prices, to always innovate, and respect for both customers and employees. Bread is a staple of life and Panera believes that by them enhancing the flavorful menu offerings around bread, then they will increase their base market for baked goods served by Panera outlets and franchises. As a customer of Panera, I can tell you that their product offerings are so flavorful that they are a strength to their business. There are two areas where the slogan or vision appear to deviate from the text; 1) overly broad language; and 2) rather generic. That said, we are talking about bread; and bread is the single most important staple for human life, next to rice. It works.
One of Panera’s strategic objectives is to expand their product line, creating further distance between them and their rivals, and to increase their sales in foreign markets. They will achieve that strategic objective as a result of continued investment and focus in five key business areas: 1) the quality of their food, 2) their increased marketing expenditures, 3) the rollout of their MyPanera