Gina Luari Entrepreneurship 9/20/14 Dunkin’ Donuts Competitive Analysis Dunkin’ Donuts Target Market: the blue color middle class working American‚ both males and females‚ ranging in age from 18-45 Demographic Segmentation: Their salaries range from $40‚000 to $100‚000 annually. They are coffee enthusiasts‚ mainly people on the go‚ and some families. Psychographic Segmentation: a working professional‚ with a family. They are generally in their thirties and enjoy a good coffee drink and occasional doughnut
Premium Starbucks United States American middle class
DUNKIN DONUTS PERFORMANCE MANAGEMENT ANALYSIS EXECUTIVE SUMMARY Performance Management strategy focuses on what is involved in managing the organization. It is a natural process of management‚ not a system or a technique. (Fowler‚ 1990). It is also about managing within the context of the business (its internal and external environment). This will affect how performance operates. (Michael Armstrong‚ 2004). This paper will analyze Dunkin Donuts’ performance management strategy. Dunkin Donuts is
Premium Human resources Human resource management Management
Dunkin’ Donuts is a company entrenched within the United States. There is a 94% brand awareness for Dunkin’ Donuts within the United States‚ which shows that it has some standing within the United States‚ whether it is good or bad. Dunkin’ Donuts made about $591.1 million in revenue just from stores within the United States. Its quick service has allowed it to become an integral part of many consumers’ mornings. While Dunkin’ Donuts is extremely popular‚ our research findings have lead us to believe
Premium Coffee Dunkin' Donuts Doughnut
Dunkin ’ Donuts Marketing Audit MKT 551 University of Phoenix 1 Executive Summary Dunkin¡¦ Donuts Corporation demonstrates a commitment to excellence which enables us to deliver high quality products in addition to delivering a positive experience so that every customer will be return customer. The company has demonstrated a commitment which caters to the pallet of coffee connoisseurs. Our products will exceed local stores and franchise competitors. Dunkin¡¦ Donuts products are unique
Premium Coffee Dunkin' Donuts Starbucks
later renamed to Dunkin Donuts in 1950 by William Rosenberg and Stephen So in Quincy‚ Massachusetts. Dunkin Donuts has become most famous for its donuts over the years‚ as well as their coffee. They have approximately 3‚000 restaurants in the US and around the world‚ and sell 2.5 million donuts every day. Dunkin Donuts has evolved into one of Forbes magazine “Top 10 Global Fast-Food Chains”‚ and tops the lists of other noted industry websites and magazines. Recently‚ Dunkin Donuts has changed the
Premium Coffee Dunkin' Donuts Starbucks
MARKETING PLAN Dunkin Donuts - New Iced Coffees and Dunkin Stix American Sentinel University Introduction to Marketing‚ MKT210 Wil Guttierres 3 August 2014 Table of Contents Section 1 – Executive Summary………………………………………………..……Page 1 Section 2 – Mission Statement…………………………………….………………....Page 1 Section 3 – Situation Analysis……………………………………………………….Page 1 Section 4 – Market Summary………………………………………………………..Page 2 Section 5 – Target Market Growth…………………………………………………..Page 2 Section 6 – Market Needs…………………………………………………………
Premium Marketing Management Strategic management
Competitive Analysis Dunkin Donuts 1.1 Target Markets Dunkin Donuts target market is the blue collar workers (18-60) of America who likes the quick service that Dunkin Donuts provides. Also within its target market are kids‚ highly due to its name. Recently Dunkin Donuts has been targeting the market of affluent women and professionals. 1.2 Description of Products & Key Benefits Variety of menu Dunkin Donuts offers something people enjoy (donuts) with their coffee/beverage. (Based on Baskin-Robbins
Premium Dunkin' Donuts Starbucks Doughnut
LOGO OF DUNKIN DONUT DUNKIN DONUTS SYSTEM BACKGROUND A.COMPANY DESCRIPTION Dunkin Donuts is an around-the-clock organization‚ and a General Manager will need to understand and assume the responsibility of this. This is an energetic and fun working atmosphere with many future opportunities available within the organization. COMPANY HISTORY It all started in 1946 when William Rosenberg (founder of Dunkin Donuts and also theInternational Franchise Association) invested $5‚000 to form Industrial
Premium Dunkin' Donuts Doughnut Baskin-Robbins
Executive Summary Definition: - Which would be the best option for Dunkin Donuts: Growth Strategy. X To consider opening of primarily franchisee developed or company owned stores. X To expand the existing product line. X To extend ¡§Network TV¡¨ program. Recommendations:-Out of these three areas of opportunity that could prove vital in stimulating the Dunkin Donuts growth strategy‚ I would like to prefer option 1 i.e. opening of ¡§Franchisee-developed Stores¡¨ over company owned stores
Premium Franchising Dunkin' Donuts Franchise
Dunkin Donuts was founded in 1950 by Bill Rosenberg. Mr. Rosenberg opened the 1st store in Quincy Massachusetts. Mr. Rosenberg’s goal was to “make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in his stores”. (www.dunkindonuts.com‚ 2012) Dunkin Donuts are now headquartered in Canton Massachusetts. Dunkin Donuts values and principles guide their franchises to success. There values and principles are (www.dunkinbrands.com‚ 2007): Values * Honesty * Transparency
Premium Dunkin' Donuts Doughnut Krispy Kreme