Dunkin Donuts Case Study

Dunkin’ Donuts is a company entrenched within the United States. There is a 94% brand awareness for Dunkin’ Donuts within the United States, which shows that it has some standing within the United States, whether it is good or bad. Dunkin’ Donuts made about $591.1 million in revenue just from stores within the United States. Its quick service has allowed it to become an integral part of many consumers’ mornings.
While Dunkin’ Donuts is extremely popular, our research findings have lead us to believe that the company is not performing at a level that will keep it on the same level as the brands it is competing with. Starbucks had a revenue of $21.3 billion and Dunkin’ Donuts had a revenue of only $828.9 million during the 2016 year. The primary
While all of this is happening, the employees receive most of the grief as well as hard work. The continued occurrence of this has made the employees dissatisfied, and thus not focused on the customers. With employees being dissatisfied, many decide to leave the job early as they feel that they do not have a quality work environment. The influx of new employees as well as dissatisfied workers has led to negative reviews within the consumer market for Dunkin’ Donuts and especially the Dunkin’ Donuts we have chosen to study.
V. Proposed Strategic Plan
A. Objectives and Rationale of the Proposed Plan
In order for Dunkin’ Donuts to be a successful business, there are 5 steps which need to be implemented for Dunkin’ to achieve the full potential. As we concluded our research we designed a model that will further improve the internal and external aspects of Dunkin’ Donuts. We named the process the “DONUT” model which was an acronym identifying the 5-step process that would lead Dunkin’ Donuts to
We discovered why this was the case, so when we went to Dunkin’ Donuts we asked one of the employees when the donuts were made to which he replied, “the baker makes the donuts approximately 10:00 pm,” thus we concluded that Dunkin’ does not make their products the day of service; they make it the day before which proved the fact that Dunkin Donuts’ products are not fresh, except for the coffee. In addition, another problem that Dunkin’ has is the lack of connection with the Wi-Fi. Whenever we would go to Dunkin’ to do some work, the internet connection would frequently disable, eventually we moved to Starbucks because not only was their connection strong, it had a wide area for connection and was not problematic when multiple people were connected with