someone‚ however for the American colonies‚ Spain was governing almost every aspect of their development. Independence in Spain’s American colonies came about as and when it did due to four main factors‚ economic‚ social‚ political and military. There was a growing dislike of Spain’s restrictions over economic matters‚ there were restrictions on trade and the colonies were used to fund the Crown’s expenses. Social factors focus on cultural differences between Spain and then Colonies‚ particularly with
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MICRO ENVIRONMENT includes the following factors. 1.SUPPLIERS : Suppliers are those people who are responsible for supplying necessary inputs to the organization and ensure the smooth flow of production. 2.COMPETITORS : Competitors can be called the close rivals and in order to survive the competition one has to keep a close look in the market and formulate its policies and strategies as such to face the competition. 3.MARKETING INTERMEDIARIES : Marketing intermediaries aid the company in promoting
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Ollo:-…………………………………………………………………………………………………………3. Task 2: Illustrate the way in which market forces shape organizational responses using a range of examples:-…………………………………………………………………………………………………4 Task 3: Judge how the business and cultural environments shape the behavior of OLLO:-……6 (Task- 4.1) Discuss the significance of international tread to Uk business organization…………9 LO4.2 Analyze the impact of global factors on Uk business organization…….........................................
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MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets
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2 2.1 The General Environment The General Environment 2.2 Scanning‚ Monitoring‚ and Forecasting Changes in the Environment Key Work Strategic decision making under conditions of uncertainty 2.3 Scenario Planning Key Work Strategic inflection points and their impact on strategy Tools and Techniques Undertaking scenario planning 2.4 PEST Analysis 2.5 SWOT Analysis 2.6 The General and the Competitive Environments Tools and Techniques Writing a PEST
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Marketing Environment Marketing environment defined as ‘those condition and influences impingeing or potentially impingeing on marketing’ or anything that has an impact on what marketers do. Why pay attention? The world is changing constantly‚ if marketers don’t understand changes‚ they may be threatened. By consistently monitoring the environment‚ marketers can plan effectively and plan. There organisation ready to face change. Other definition; Actors and forces outside of marketing that
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MARKET ENVIRONMENT ________________________________________ • Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. MARKET • A market is any structure that allows buyers and sellers to exchange any type of goods‚ services and information. • The market facilitates trade and enables the distribution and allocation of resources in a society. • Markets allow any tradable item to be evaluated and priced. A market emerges more
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The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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Portugal and Spain both had colonies in the Americas. From the 1494 the Treaty of Tordesillas between Spain and Portugal‚ Portugal gained the eastern half of South America‚ Brazil. Economically‚ Spain’s colony was focused on mining as Portugal was more focused on the Agriculture ( from their lack of gold and silver) Also‚ while Spain had a heavier role in controlling their viceroyalties both socially and religiously because of the potential uproar of the highly civilized society‚ Portugal was involved
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the components of any organization’s macro environment and give an example for each component of a current major operational change or industry trend”. Macro Environment: The factors outside of the industry that influence the survival of the company; these factors are not directly controllable by the organisation. (Elliot‚ Rundle-Thiele‚ Walker‚ p.48) Components of the Marco Environment: There are six (6) major components of which the macro-environment is made up of; 1. Demographic 2. Economic
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