highlight the different incentives offered by such promotions. An Empirical View of the Different Types of Consumer Promotions in India Expenditure on sales promotion by various marketing companies in India is estimated to be Rs. 5‚000 crore and is growing at a robust pace every year (Economic Times June 15‚ 2003). Companies in an attempt to drive sales offer various kinds of consumer promotions from price offs‚ extra product‚ freebies‚ scratch cards. In the year 2001‚ there were as many as 2‚050 promotional
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Examination Paper: Sales Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Examination Paper MM.100 Sales and Distribution Management Section A: Objective Type (30 marks) This section consists of Multiple Choice questions & short notes type questions. Answer all the questions. Part one questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: Multiple Choices: 1. Out of the following which gap arise when the sales force does not
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Home ALLOCATION OF REVENUE (FEDERATION ACCOUNT‚ ETC.) ACT ARRANGEMENT OF SECTIONS SECTION 1. Distribution of the Federation Accounts‚ etc. 1 Formula for distribution between the Federal and State Governments. 1 Formula for distribution between Local Government Councils. 1 Proportion of revenue to be paid by each State to Joint Local Government Account. 1 Allocations under special Funds. 1 Establishment of Federation Account Allocation Committee and functions. 1 Establishment of Joint
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Introduction Month-end closing in ABC company is performed to finalize a snap shot of transactional activities for the previous month. It is an important activity that provides the basis for financial and management reporting of the company. It is performed for the last time for a particular month to ensure that all transactions are posted and reflected on reports. The month is officially closed when all of the month end processes are complete (including posting.) The month being closed remains
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Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price
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COMMERCE Project Report On Sales Promotion tools used by Pantaloon Retail (India) Limited PGDM -2 Term-4 Submitted To: Submitted By: Prof. Rakshita Puranik Arpit Jain Konark Jain Vaibhav Zelawat CONTENT Sales Promotion | Reasons for Sales Promotions | Popularity of Sales Promotions | Company Profile | Sales Promotion techniques at Pantaloon Retail (I) Ltd. | Conclusion | Sales Promotion Sales promotions are short-term incentives
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Sales Contests Work if they are implemented correctly Sales contests provide a great tool for the sales manager to motivate his sales force in both the short and long-term. However‚ in order to work for the sales manager and provide value to the sales force the objectives of the sales contest must to be carefully defined. Pitfalls‚ like a "coin operated sales force" and unmotivated salespeople can be the result of a thoughtlessly designed sales contest. Lastly‚ there are a great variety of sales
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Techniques of Sales Forecasting by Kenneth Hamlett‚ Demand Media Sales forecasting methods and techniques vary from company to company. Every company that uses sales forecasts possesses its own technique to approach the forecasting process. Some companies have a dedicated team of forecast professionals while others use the sales staff to generate the forecast. The statistical methods used to generate the sales forecast depend on the demand profile of the product. Statistical forecast methods vary
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Identify and elaborate the three phases of purchase process model. Explain what happens during each stage. Consumer behaviour as individual‚ group‚ and organizational decisions as well as activities affected by intra and interpersonal variables that are involved in evaluating‚ acquiring‚ using and disposing of products‚ services‚ experiences‚ or ideas and the impact these processes have on consumer and society. There are three stages of model service consumption or also known as the consumer decision
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wheeler trailer has change to centimeters. a. To convert the unit of measurement 1 meter (m) = 100 centimeters (cm) Dimensions of 18 wheeler trailer = 17m x 4.5m x 2.5m 17m = 1700cm 4.5m = 450cm 2.5m = 250cm b. The volume of a 18 wheeler trailer = 1700cm x 450cm x 250cm = 191‚250‚000 c. Quantity of Wellbutrin XL tablet to fill the 18 wheeler trailer full Q = Q = 127‚500‚000 This has shown that the 18 wheeler trailer can be filling with 127‚500‚000 of Wellbutrin XL tablet. d. The revenue of each Wellbutrin
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