Magic Bullet Theory (Mass Media Communication Theory) Rey B. Labial Jr. Dr. Ismael N. Talili Presenter‚ TCM 3k2 Professor of Communication Introduction Theory Definition Magic Bullet Theory‚ also known as the Hypodermic Needle Theory‚ was the first major theory concerning the effect of the mass media on the society. The theory implies that mass media has a direct‚ immediate and powerful effect on its audiences. Theorist HAROL LASSWELL Background Information
Premium Mass media Media studies Communication
Communication is a transactional process and in a health context it is an important part of health and social care. Communication is an essential‚ instrumental and purposeful process. The communication transaction is one of sharing information using a set of common rules. In health and social care communication is a planned process the effectiveness of this planned process comes to fruition when the audience has achieved‚ acted on or responded to a message. The basic representative model of communication
Premium Maslow's hierarchy of needs Psychology Abraham Maslow
Theories of communication. Over the course of time the question of what the essential features of communication are has been discussed from many different angles. It appears to have always been a common view that communication somehow involves transferring thoughts from one mind to another. Even in antiquity it was nevertheless recognized that all sorts of aspects of language are purely matters of convention‚ so that shared conventions are necessary for verbal communication to be possible. In the
Free Linguistics Language Semiotics
Person Centered Theory A theory basing on concepts from humanistic psychology‚ also known as the “third force” in Psychotherapy by Carl Rogers‚ Person Centered Theory started its journey in the Psychotherapy field in the early 1940s‚ in which‚ according to Corey (2009‚ p.165)‚ “stands out as one of the most influential figures in revolutionizing the direction of counseling theory and practice”‚ as that was a period of time when Psychotherapy was practiced in an approach whereby the therapists
Premium Psychology Psychotherapy Therapy
Theories of communication My understanding of Argyles communication cycle is an idea occurs‚ and then a message is sent through verbal or non-verbal communication to another person. The message is then received and decoded; then an idea occurs meaning the cycle is repeated forming a conversation. For effective communication to occur the cycle needs to be repeated continuously with no interruptions- also known as barriers. An example of a barrier in the cycle is when the message is sent‚ if the person
Premium Cognition Communication Cognitive dissonance
Theories of communication A theory is a set of ideas that can be used to understand‚ explain and make predictions about something. Theories of communication provide ways of analysing communication between people and give care practitioners an insight into what works and why. Michael Argyle (1925–2002) was a social psychologist who researched and developed theories about human communication and interpersonal interaction. He focused on both verbal and non-verbal communication‚ carrying out experimental
Premium Sociology Communication Psychology
Argyle’s Communication Theory(Cynosaurus ) 6. Message understood (receiver) (etal‚ 2012) 5. Message decoded (decodes) Advantages Explains how communication is a two way process and therefore explains how conversation works. This means that health and social care workers need to be good listeners and need to check others are understanding what they are saying. Disadvantages Its emphasises that health and social care workers need to be good listeners and have a variety of communication skills to
Premium Communication Sociology Message
THEORIES OF COMMUNICATION (WITHIN A HEALTH AND SOCIAL CARE ENVIRONMENT) Health and Social care Level 3 BRA15436310 Zenobia Braund IN THESE SLIDE I WILL BE.. • Explaining the 3 theory’s of communication •Explaining the pros and cons of each theory •Using a health and social care setting to set a scenario TUCKMAN’S THEORY Theory 1 THEORY ONE.. TUCKMAN’S THEORY The background; Dr.Bruce Wayne Tuckman developed the theory known as ‘Tuckman’s theory’ in 1965. It is the explanation of the stages
Free Communication Explanation Language
Theories of communication Communication cycle: The communication theory was created by Michael Argyle (1972) and he said that interpersonal skills/communication was a skill that can be learnt. To aid this Michael made a communication cycle which they are free to use until they become fluent in communicating. The communicating cycle includes When an idea occurs- this is when you have an idea that you want to communicate with someone. Message coded- this involves thinking through how you’re going
Premium Communication Message Nonverbal communication
is unique‚ and we are meant to develop in different ways according to our personality. Rogers believed that people are inherently good and creative. They become destructive only when a poor self-concept or external constraints override the valuing process. Roger’s believed that for a person to achieve self-actualization they must be
Premium Self-esteem Abraham Maslow Humanistic psychology