processes required in the apparel industry—design‚ production‚ logistics‚ distribution to retail outlets—on its own. This model is based on a desire for structural flexibility and a belief that the customer should come first in every aspect of the company ’s operations. The main elements of this vertical structure can be seen in the retail outlets. The stores are designed with an eye for detail‚ providing a comfortable venue for the customer to encounter fashion. At the same time‚ it serves as a site
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ZARA · Three key success factors – short lead time‚ more style and low supply of any particular style. · Zara – the flagship brand of Spain based Inditex group‚ founded by Amancio Ortega Gaona and opened its first store in 1975. · 1058 stores located in 69 countries as of March ‘08 · Able to conceptualize the garment‚ develop‚ and deliver it to the stores within 2-3 weeks weres the industry average is six months. · Key to success – integration of design‚ production‚ distribution‚ and retailing
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Jonathan Thompson Case Study Write-up- Zara 27 March 2013 Zara strategic model began to evolve as they expanded to overseas markets‚ they began to invest in their manufacturing logistics‚ and IT‚ which included a JIT manufacturing system‚ a 130‚000 square-meter warehouse close to the corporate headquarters‚ and an advanced communication system to connect headquarters and supply‚ production and sale locations. Zara created a vertically integrated system that minimized distance and time between
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summary General introduction (including a concise consumers and category market/ trend overview) Entry mode -The suitable mode of entry for Zara to enter the clothing industry in Vietnam is franchising. -As Vietnam’s joint venture regulations are strict; the Vietnamese investors must own at least 51% of the enterprise’s capital. This will create some difficulties to Zara in term of controlling the business. -Therefore‚ franchising is more suitable because the mode of entry is suitable for entering a small
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Zara: IT for Fast Fashion Identification of issues: The case study‚ Zara: IT for Fast Fashion‚ focuses on the retail giant‚ Inditex‚ and how its largest retail chain‚ Zara‚ has been so successful with their business model of high fashion‚ product variation‚ low cost‚ speed‚ and flexibility. Several issues are identified in this case study. One glaring issue that is apparent relates to the fact that a long term Information Technology (IT) strategy does not exist. There is no formal
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Fakultät für Betriebswirtschaft PS - Unternehmensführung Term – Paper „Zara - Case Study“ WS 2012 Seminararbeitgruppe: Severin Springer Hans Kahofer Raphael M`Barek Antoine Eber Table of content 1. Case Introduction.........................................................................................................................1 1.1 Mission‚ Vision
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ZARA Case Assignment 1. With which international competitor listed in the case is it most useful to compare Inditex’s financial performance? What do comparisons indicate about Inditex’s operating economics? Why? There are 3 key international competitors mentioned in the case: The Gap‚ H&M and Benetton. The Gap‘s production was internationalized with more than 90% of it outsourced outside of the United States. Its stores‚ however‚ were US centric. Therefore‚ The Gap’s strategy was to own
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Part 1: Executive Summary The current POS system has shown to be successful for Zara‚ however‚ Zara’s IT strategy does not reflect the strategic approach its supply chain has. As Zara’s supply chain is designed to be ahead of its competitors‚ its IT system has fallen behind the crowd. Zara has continued to upgrade its PDA devices but not its technological infrastructure in which it has built its success on. As the head of IT for Inditex I need your‚ Bruno Sanchez’s‚ serious consideration as Inditex’s
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Europe‚ Zara enjoyed an impressive compound annual growth of 26% from 1995 to 2000. Zara was an exceptional in the downturn market and created a standard for apparel industry. Zara’s target customers were fashion- oriented young and middle age women and men‚ who came from middle to upper classes and had a rapidly changing style. To meet the needs and wants of this customer segment‚ Zara built its strengths to enhance its core competitive advantages: Strengths and Weaknesses of Zara‚ and the
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supply chain explaining how it supports the "fast fashion" model. Zara‚ Spanish clothing with retail chain throughout the world is probably the world’s fastest growing retailer with almost a thousand stores. Zara has it own unique business model that enabled Zara to be compete with its competitors‚ and it’s driven by Zara’s "fast fashion" with its vertically integrated supply chain. Vertically integrated supply chain allowed Zara to successfully build up a strong retail chain combine with the forces
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