CHAPTER 4: FORECASTING TRUE/FALSE 1. Tupperware only uses both qualitative and quantitative forecasting techniques‚ culminating in a final forecast that is the consensus of all participating managers. False (Global company profile: Tupperware Corporation‚ moderate) 2. The forecasting time horizon and the forecasting techniques used tend to vary over the life cycle of a product. True (What is forecasting? moderate) 3. Sales forecasts are an input to financial planning‚ while demand forecasts
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Objectives (Importance) of Demand Forecasting Demand forecasting is an inseperable part of a modern day business management. The business houses spend large amounts of money on demand forecasting. The importance of Demand Forecasting arises from out of the objectives served by it. The prominent objectives can be described as follows 1. Planning production :- In a modern economy‚ the production of any commodity is uindertaken in anticipation of demand. The firm produces in advance and keeps
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Demand Forecasting Demand forecasting • Why is it important • How to evaluate • Qualitative Methods • Causal Models • Time-Series Models • Summary Production and operations management Product Development long term medium term short term Product portifolio Purchasing Manufacturing Distribution Supply network designFacility Partner selection location Distribution network design and layout Derivatuve Supply Demand forecasting is product developmentcontract the starting ? point
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Sales Forecasting Sales potential is larger than sales forecast. Reason:- • Company do not have sufficient production capacity to capitalize on full sales potential. • No good distributive network. • Limited financial resource. • Company’s being more profit oriented than sales oriented. Sales forecast is depended on how much amount of resources can sell if it implements a particular marketing programme. Sales Forecast Methods:- 1) Qualitative method a) Expert’s opinion. b) Survey
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5/7/08 4:42 PM Page 52 C H A P T E R Forecasting Models 5 TEACHING SUGGESTIONS Teaching Suggestion 5.1: Wide Use of Forecasting. Forecasting is one of the most important tools a student can master because every firm needs to conduct forecasts. It’s useful to motivate students with the idea that obscure sounding techniques such as exponential smoothing are actually widely used in business‚ and a good manager is expected to understand forecasting. Regression is commonly accepted as a tool
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channel. Demand forecasting helps understand key questions viz. which market would place demands for which specific type of product‚ which manufacturing unit should cater to which retailer‚ how many product units are required in a given season etc.? Given the sophisticated tools & techniques available today‚ all retailers should replace gut based decision making‚ with scientific forecasts. The benefits‚ throughout the lifecycle of the analysis will far outweigh the one time set up and ongoing
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DEMAND FORECASTING Demand forecasting is the activity of estimating the quantity of a product or service that consumers will purchase. Demand forecasting involves techniques including both informal methods‚ such as educated guesses‚ and quantitative methods‚ such as the use of historical sales data or current data from test markets. Demand forecasting may be used in making pricing decisions‚ in assessing future capacity requirements‚ or in making decisions on whether to enter a new market. Knowledge
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Demand Forecasting in the Indian Retail Industry Applied Economics (HS 700) Course Project Report Vijay Gabale (07305004) Ashutosh Dhekne (07305016) Piyush Masrani (07305017) Sumedh Tirodkar (07305020) Tanmay Mande (07305051) March 19‚ 2008 1 Contents 1 Introduction 1.1 Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.2 Objective . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Challenges Faced in Demand Forecasting 3 Theoretical Framework 3.1 Judgemental
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Chapter 7 FORECASTING QUESTIONS & ANSWERS Q7.1 Accurate company sales and profit forecasting requires careful consideration of firm-specific and broader influences. Discuss some of the microeconomic and macroeconomic factors a firm must consider in its own sales and profit forecasting. Q7.1 ANSWER The better a company can assess future demand‚ the better it can plan its resources. Every corporation is exposed to three types of factors influencing demand: company‚ competitive and
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source at a time‚ be it the street‚ the runways or the entertainment business. The interesting thing about today is that influences come from high and low-everything from couture to Target.” –Michael Kors Content: What is Fashion forecasting? Elements of Fashion Forecasting The Direction of Fashion Change The drivers of fashion change The Fashion Forecasting Process Forecasting fashion in the Indian scenario Fashion Forecasting Period Importance of Fashion Forecasting Role of Merchandiser
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