Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of
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On buying a Pony I have always been passionate about animals‚ especially dogs and horses. It is a joke in my family as nobody can figure out where this obsession came from. My whole family consists of city people‚ born and raised in Berlin‚ Germany. When this love started‚ I can’t remember‚ but it was at a very young age. I remember wanting to take horseback riding lessons when I was about 7 years old. I was very shy‚ so my Dad had to buy riding gear for himself and take the lessons with me. Now
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our parent’s cars‚ seeing motorists speed up at the yellow light and just narrowly escape colliding with an oncoming vehicle. This is the norm for us‚ and we’ve long become accustomed to this occurrence. In Malaysia‚ we have many bad driving habits‚ one of the frequent ones is inconsiderate driving. Cutting lanes and speeding up without looking at the rearview mirrors first‚ not stopping for pedestrian crossings‚ irrelevant honking of the car horn and double parking. Cutting lanes without
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The Power of Habit The author of The Power of Habit: Why we do what we do in Life and Business‚ Charles Duhigg‚ shows us the power of habit‚ and how we can change the things we do‚ into beneficial actions that can have a positive affect on our personal and professional lives. With willpower and the patience of learning ones body and surroundings‚ one can conquer their goals and achieve greatness. We as humans are creatures who are conditioned to rewards‚ routines and cues. The author states
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MPRA Munich Personal RePEc Archive E ective advertising and its in uence on consumer buying behavior Ghulam Shabbir Khan Niazi and Javaria Siddiqui and Burhan Ali Shah and Ahmed Imran Hunjra Quiad-e-Azam University Islamabad‚ Pakistan.‚ Federal Urdu University of Arts‚ Science‚ & Technology Islamabad‚ Pakistan‚ Iqra University Islamabad Campus‚ Pakistan 2011 Online at http://mpra.ub.uni-muenchen.de/40689/ MPRA Paper No. 40689‚ posted 16. August 2012 10:02 UTC 114 Information Management
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conclusion. As per the ideas given by the researchers‚ there are two factors influencing the consumers such as intrinsic and extrinsic factors. It is difficult to classify consumers by conventional demographic factors and unless their thought process and buying behavior are fully understood‚ decisions on product designs and packaging‚ branding and distribution channels are likely to be misplaced. With the inevitability of change looming large over the horizon‚ Indian companies must learn from their western
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PRINCIPLES OF BUYING “In the long-term‚ the success of any organization depends on its ability to create and maintain a customer.” Do you agree? What does this have to do with purchasing and supply management? Yes‚ I agree that the success of any organization depends on its ability to create and maintain a customer. No matter where the supply function is located on the organizational chart; each member of the supply organization has the opportunity to improve relations with internal customers
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for girls ages 10-17 is to be skinnier and they are one of America’s largest consumer markets. These girls account for billions of dollars in purchases each year and many have a profound influence on the purchases of their parents. Marketers and advertising agencies are trying harder than ever to attract these young consumers therefore most of their advertisements have become geared toward this demographic.Advertisers deliberately portray an unrealistic body image to girls in order to create an unattainable
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Bad Habit Mark Twain mentioned one time: “There are a thousand excuses for failure‚ but never a good reason”‚ I agree. Some psychologists think that bad and good habits people get through lifetime period. If so‚ then people can get rid of undesirable habits‚ but how? Some people would say that to get rid of bad habits is easy when person has a desire. Also‚ some will say that who love God can rely on his help and blessing. However‚ a lot of people would say that it
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