The Advertising Board of the Philippines ‚ also known as AdBoard is composed of ten (10) national organizations involved in advertising that are unified together to uphold the progress of Philippine advertising through self-regulation. Being the umbrella organization of the advertising industry‚ its mission is to practice world class advertising along with advocating professional ethics through responsible and truthful advertising. AdBoard was formerly known as the Philippine Board of Advertising
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RM 19 = Hot Take-Away 2 = RM 26.90 = Add RM 3 to upgrade to Supremes Pan Pizza DESIRE D = The image of delicious Pizza ACTION A = PIZZA HUT ONLINE ORDERING- www.pizzahut.com.my- = Halal Logo = Valid until 15 December 2011 ADVERTISER In Wichita‚ brothers Frank and Dan Carney opened the first Pizza Hut restaurant on June 15‚ 1958. They had been approached by the owner of a small building who wanted a nice neighbourhood business‚ and had read the Post’s article about pizza
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Big Brother Has Gone Too Far ?If you have nothing to hide‚ you have nothing to fear‚? some people claim about the National Security Agency (NSA)(?Surveillance?). The Fourth Amendment protects United States citizens against ?unwarranted searches and seizures? (Jefferson). However‚ a short history of laws‚ including the Patriot Act‚ takes away many of these protections. The government has more freedom to spy on people than ever‚ even people that have no hard evidence linking them to crimes. The
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Why do Advertisers use Cognitive Principles to Increase People’s Awareness of Their Message Advertisers have been said to use certain principles of visual search‚ visual perception and attention‚ to increase the possibility of individual’s noticing their message. This essay will discuss the foundations of cognitive psychology and the relevant theories behind this statement above‚ such as attention‚ selective visual attention‚ Perception‚ and visual search processes for consumers. The bottom-up‚
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pleasure to take this opportunity to acknowledge the contribution of number of people who helped me in successful completing of this project. Firstly I would like to express my heartily gratitude and sincere thanks to Mr. Agarwal Sir for allowing me to do this project and gratefully acknowledge the contribution by him without his support and valuable suggestion this project could not be successful. I offer my heart self regards to Mrs Aradhana Albert for her continuous guidance‚ monitoring and informal
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INTRODUCTION In the business context‚ advertising is a marketing tool that is aimed at convincing consumers to purchase goods and services offered by the advertiser. In this vein‚ advertisement has been recognized as a marketing tool with a broader exposure and a long lasting effect in the viewers mind (Abideen & Saleem‚ 55). Abideen and Saleem (55) further point out that the concept of advertising is based on promotion as one of the 4P’s in the marketing mix. It promotes product awareness
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Decoding an Advertising Campaign AAMI In this following essay I will be discussing and analysing the advertisement campaign of Rhonda and Ketut created by AAMI car insurance. I will go over the strengths and weaknesses involved‚ the use of propaganda and further advertising and it’s benefits. In 2011 AAMI launched a campaign which would soon become one of Australia’s most loveable story lines. AAMI decided to take a different approach when releasing this campaign‚ as it needed to be something Australians
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How far do these sources suggest that British rule was accepted in India at the beginning of the twentieth century? To a certain extent sources 1‚ 2 and 3 suggest that the British rule was accepted in India. Source A shows efforts were made to improve the relationship between India and Britain but ultimately it implies that the viceroy should try not ‘to trample on the people’. Source 2‚ similar to source 1 implies that India had no freedom and India was in no ‘position to gain our independence’
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Have Behavioral Advertisers Stolen Your Identity? 1‚322 words Remember that scene in Minority Report when Tom Cruise’s character walks into a mall and digital ads all around him continually pitch him by name? This technology is already in practice with online users. Instead of scanning your eyes to target you‚ advertisers scan your Internet Protocol (IP) address and create personal data profiles about your online interactions in order to impersonate your future self as a consumer. For most
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Do we rely too much on technology? Technology is a great thing‚ it is used anywhere and everywhere around the world. Whether it’s a radio or an iPad‚ we all have some sort of technological device lying around somewhere in the house. Technology can be portrayed as our twenty-first century slave (without the feeding). You can ask it to do something and it will do it for you‚ it is a way of improving our living conditions. This might draw you back on a present for your mum or your house bills‚ but
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