Samsung brand strengths Master branding strategy Samsung has managed to avoid excessive and unrelated diversification and channeled their resources around one or two dominant businesses. Samsung was previously engaged in manufacturing lower-end consumer electronics under a handful of brand names including Wiseview‚ Tantus‚ and Yepp‚ none of which meant much to consumers. To counter this negative trait‚ Samsung’s management decided to move up the value chain in an attempt to build a stronger identity;
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summary Sunsilk is one of the world ’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped‚ constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents 2 Model
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No Face‚ No Gain In his short story “No Face”‚ Diaz explores how a man’s mental growth is stunted by his community’s perpetual scrutiny of him for reasons beyond his control. One’s superego represents societal ideals as seen by an individual and while No Face aspires to one day achieves his‚ he has been told since infantry that he will not before his face is restored. This story’s theme is that without the opportunity to satisfy the superego through societal fulfillment; a person may become supremely
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Animal Communication !1 L i n g u i s t s ’ i n t e re s t i n a n i m a l communication systems has been largely fueled by a desire to compare such systems with human language in order to show the differences between the two‚ and often‚ by implication‚ to show the superiority of human language over the communication systems of animals. !2 Can animals understand human language? !3 As far as animal behaviour is concerned‚ the standard explanation is that the animal produces
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the technology field had also developed . This development brings a lot of changes in our life ‚ making our life easier than the past . But this development also brings negative effects to our life . One of the greatest effect that we face now is global warming . Global warming is when the earth heats up (the temperature rises). It happens when greenhouse gases (carbon dioxide‚ water vapor‚ nitrous oxide‚ and methane) trap heat and light from the sun in the earth’s atmosphere‚ which increases the temperature
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The Impact of Brand Personality on Brand-Aroused Feelings Dr Karen Miller School of Management and Marketing‚ University of Southern Queensland‚ Toowoomba‚ QLD‚ Email: Miller@usq.edu.au Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes‚ mobile phones
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Sherman Alexie‚ in his poem “Face‚” explains that white people took over the land‚ created customs and introduced their customs to those on the reservations. He develops this idea in the first stanza by using a metaphor to compare both cultures have in common “This sonnet‚ like my reservation‚ keeps/ Its secrets hidden behind boundaries/ That are simple and legal at first read”; in the second stanza‚ he develops an image of how the speaker feels on adopting the “white masters culture” along with
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1. Introduction This essay will focus on the case analysis of the political economy in South Korea and how it has influenced the foreign direct investment (FDI) in South Korea after the global financial crisis (GFC) in 2007. It will give a brief introduction of what the political economy is. And then a case study will be provided about the political system‚ the legal system and the economic system in South Korea and the interconnectedness of these three systems and their influence on the environment
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[pic] Questions: 1) What are the advantages of entering the global market? • The advantages of global market we can introduce our product by using advertising: ➢ Economies of scale in production and distribution ➢ Lower marketing costs ➢ Power and scope ➢ Consistency in brand image ➢ Ability to leverage good ideas quickly and efficiently ➢ Uniformity of marketing practices ➢ Helps to establish relationships outside of the "political
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Find the paradox • Brand value pyramid Another tool: Find the paradox • Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality • Taste and low calories • Power and safety • Comprehensiveness (variety) and simplicity • Strength and refinement Strategies to Overcome Attribute and Benefit Trade-offs • Establish separate marketing programs • Leverage secondary association (e.g.‚ co-brand‚ use celebrities)
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