With the expansion of McDonald’s into many international markets‚ the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity‚ corporate ethics and consumer responsibility. As a prominent example of the rapid globalization of American fast food industry‚ McDonald’s is often the target of criticism for its menu‚ its expansion‚ and its business practices. For example‚ in 1990‚ two British
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Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond Albert Kroc. He found two brothers (Richard and Maurice McDonald) who run a hamburger restaurant and acquired the franchising right from them to run McDonald’s restaurant. In 1955‚ McDonald’s
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serving over 65 million people each day (1% of the world’s population)‚ in there 34 000 restaurants. (Business Insider‚ 2012) 80 percent of outlets are owned by independent operator using franchise as an expansion strategy to reach a maximum of customers. (Franchise Direct‚ 2012). McDonald’s $27 billion in revenue makes it the 90th-largest economy in the world and the $8.7 billion in revenue from franchise store alone‚ makes McDonald richer than Mongolia (SEC‚ 2012). McDonald employs 1.8 millions people
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References Title: McDonald was founded by Raymond Kroc in 1954. Today McDonald is the world’s leading food service retailer with more than 31000 restaurants in 119 countries serving more than 50 million customers each day. McDonald’s In India: McDonald’s‚ the ninth valuable brand in the world has opened its doors in India on October 1996. McDonald’s India has a joint venture with Connaught Plaza restaurants and Hard Castle restaurants. McDonald’s [India] has a 50 percent equity stake each in both joint
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where the fast food industry is huge and where obesity rates are sky rocking it is interesting to see if the menus offered by the yellow and orange clown besides making people fat are also making investors’ wallets grow in size. McDonald’s (MCD) has many competitors in the fast food industry but it is considered a leader in its sector and throughout this paper it will be discussed if this company is a good financial investments based on the organization financial results. By calculating different
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[pic] Mc Donald’s [pic] [pic] Marketing Mix (i.e.) 7 P’s [pic] Product [pic] A Product is any article‚ which a manufacturer can sell in open market. A Product has the capacity to satisfy human Wants. This creates Demand and facilitates marketing. The Product Mix includes the following variables: Product line and Range The various product line and range are as follow: • Style‚ Shape‚ Design‚ color
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three‚ and my life has not been the same since. My mind filled with confusion and infinite questions‚ since I was too young to understand the situation at the time. Coming from a broken home‚ I wondered why I was not able to enjoy certain luxuries that other families could‚ although I was privileged enough to go to a private school through scholarships. My father did not pay child support. My mom had to work three jobs just to afford the price of living for us. Moreover‚ even though we barely had enough
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in San Bernardino‚ California. They were originally a barbecue restaurant. In 1948 the incorporated McDonalds and opened up as a drive thru hamburger restaurant with nine menu items. In 1949‚ they took potato chips off the menu and added those now famous French fries. In 1955 the first modern looking McDonalds opened in Des Plaines‚ Illinois complete with the Golden Arches. In 1961‚ McDonalds University opened to train management and grow their business even greater. The restaurant made food
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service. Ineffective advertising can not only cost the company a lot of money but it can even have a negative influence on the image customers have on a product or brand. So how to set up an effective and positive advertisement is something that has a very high priority in every business. In order to create that positive advertising campaign you need to know what the do and don’ts are and which pitfalls need to be avoided. I consider it very important to know what advertising exactly means and
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smell the coffee‚ we are getting fatter and fatter each day and for the first time the blame is not solely put on us. The blame is on the fast food restaurants. We are getting fat and not really knowing about it. The fast food restaurants are making money off of our disability‚ which is not being able to stop eating their delicious food. It is so addicting but the main ones who are making trillions off of us are the McDonald’s business people. Everyone knows that McDonalds has the best fast food
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