Marketing concept The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating‚ delivering‚ and communicating customer value to its chosen target markets. The marketing concept rests on four pillars: target market‚ customer needs‚ integrated Marketing and profitability. . The selling concept takes an inside-out perspective. It starts with the factory‚ focuses on existing products‚ and calls for heavy selling
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Management Decision Emerald Article: Differential pricing and segmentation on the Internet: the case of hotels Rama Yelkur‚ Maria Manuela Nêveda DaCosta Article information: To cite this document: Rama Yelkur‚ Maria Manuela Nêveda DaCosta‚ (2001)‚"Differential pricing and segmentation on the Internet: the case of hotels"‚ Management Decision‚ Vol. 39 Iss: 4 pp. 252 - 262 Permanent link to this document: http://dx.doi.org/10.1108/00251740110391411 Downloaded on: 15-11-2012 References: This document
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Factors Affecting Photosynthesis Low light intensity lowers the rate of photosynthesis. As the intensity is increased the rate also increases. However‚ after reaching an intensity of 10‚000 lux (lux is the unit for measuring light intensity) there is no effect on the rate. Very high intensity may‚ in fact‚ slow down the rate as it bleaches the chlorophyll. Normal sunlight (usually with an intensity of about 100‚000 lux) is quite sufficient for a normal rate of photosynthesis. Open and Closed
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Marketing 4 December 2007 How does the marketing concept differ from the selling concept‚ the product and production philosophies ? Illustrate the potential perils faced by companies adopting these concepts in todays highly complex and competitive environment and outline which orientations are recommended in a buyer ’s market ? The Marketing Concept is a philosophy that says that firms should analyze the needs of their customers and then make decisions to satisfy those needs in a way that is better
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How Technology Has Affected Communication Abstract From the beginning of man and his derivative need to transfer an idea from one person to the next‚ man as a whole has strived to increase his reach for this transfer. Whether it is to communicate to more people‚ or further distances‚ it has been an ongoing quest since the beginning of time. We will cover the human advancement in technology as it pertains to the way we communicate. Several online sources were used‚ as well as two books
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Abstract The purpose of this project is to understand the pricing mechanism of red meat in the perspective of Rajshahi‚ Bangladesh. There are some factors that influence the meat price. Two parties are directly involved with pricing mechanism of meat in general though some uncontrollable variables intervene. Regarding these factors what the consumers perception is about the pricing of red meat. Key words: Meat price‚ factors influence the meat price‚ uncontrollable variables‚ consumer perception
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CHAPTER 12 MANAGING AND PRICING DEPOSIT SERVICES Goal of This Chapter: This chapter has multiple goals. One of the most important is to learn about the different types of deposits financial institutions offer and‚ from the perspective of a manager‚ to discover which types of deposits are among the most profitable to offer their customers. We also want to explore how an institution’s cost of funding can be determined and examine the different methods open to institutions to price the deposits
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DIVIDEND DECISION The dividend decision is one of the 3 basic decisions which a financial manager maybe required to take‚ the other two being the investment decisions and the financing decisions. In each period any earnings that remain after satisfying obligations to the creditors‚ the government and the preference sh.hol can either be retained or paid out as dividends or bifurcated between retained earnings and dividends. The retained earnings can be invested in assets which will help
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Concepts of Leadership | | Leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent. Program directors and managers can use this resource to inspire staff to higher levels of teamwork. This article defines concepts of leadership in terms of what a leader must be‚ know‚ and do. Reprinted with permission from Donald Clark. | Good leaders are made not born. If you have the desire and
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Issues Affecting the Aged By late adulthood none of us can dispute the physical signs of aging. As Erikson and colleagues (1986) have noted‚ “As the overall tonus of the body begins to sag and innumerable inner parts call attention to themselves through malfunction‚ the aging body is forced into a new sense of invalidness…The elder is obligated to turn attention from more interesting aspects of life to the demanding requirements of the body” (p. 309). In the United States‚ a substantial
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