TOP ADVERTISING CAMPAIGNS Marketer | Campaign | Agency | Years | Volkswagen | "Think Small" | Doyle Dane Bernbach | 1959 | Marlboro | The Marlboro Man | Leo Burnett Co. | 1955 | Nike | "Just Do It" | Wieden & Kennedy | 1988 | Absolut Vodka | The Absolut Bottle | TBWA | 1981 | Miller Lite | "Tastes great‚ less filling" | McCann-Erickson Worldwide | 1974 | Avis | "We try harder" | Doyle Dane Bernbach | 1963 | Apple Computer | "1984" think different | Chiat/Day | 1984 | Pepsi-Cola
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people‚ and personalities‚ to help push along their campaigns. Campaigns help the candidates just as much as the voters. The candidates get to be identified‚ and known to the voters‚ and the voters get to hear and see how a specific candidate identifies with their needs and wants. The best way to get this information out there is through the most used form of media‚ television. When candidates develop a plan of attack for campaign advertising‚ they tend to aim for at least four types of commercials
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The new deal was a success to some‚ and a fail to others. It had many reasons for its success though. People can say The New Deal failed‚ but it did in fact bigger successes than failures. Roosevelt addressed the problems the best he could and it showed. Roosevelt’s New deal was a huge influence all around‚ Roosevelt became the people’s hero‚ he released acts that provided valuable economic and social infrastructures‚ and provided many people with relief‚ recovery‚ and reform. Roosevelt was the
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Advertising campaign case study New BMW Series By Ze Chen (30109683) Executive summary Designed for driving Pleasure advertising campaign from the largest luxury brand in the world-BMW. This new designed for driving pleasure features the all new 4 Series Concept. The campaign was promoted by multiple media‚ and the advertisements that have appeared in poster have been used for this analysis. This analysis include the description of the campaign-“Designed for driving pleasure”‚ market
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trademarks logo. Just Do it 25th Anniversary Nike commercial is for all people. In the article “Daily Mail” by Bianca London‚ applies “the campaign invites users to virtually compete against world’s top athletes (London).” The commercial is directed to all ages‚ and diversities. From watching the commercial I was able to detect who the audience was directed to‚ which was all athletes. The commercial uses the Nike moto “Just Do It” to motivate and inspire people not to be afraid and follow their dreams
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Case Study for The New Beetle ———————————————————————————————————————— 1. What are the various market targets for the New Beetle available to Volkswagen? Describe each both demographically and psychographically. What are the pros and cons of each option? What are the appeals of the New Beetle to each group? VW beetle was once a icon car for American citizen‚ and it’s coming back with an brand-new design‚ the New Beetle can mainly target at both younger generation and specific target at baby boomers
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The New Deal: A Success Or Failure? During the 1930’s Americans were undergoing the most harsh economic crash in the history of the United States. This crash was known as the Great Depression‚ and it lasted from 1929 - 1939‚ receiving its name from how Americans felt during the time period‚ and how hard it was to break out of such hard times. The Great Depression left the American population with no money‚ and no hope. This is until 1932‚ when president Franklin Delano Roosevelt was elected into
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1- Problem Statement a) Defining the Problem. Volkswagen’s core problem is to decide whom to target and how to communicate the New Beetle’s benefits and characteristics‚ utilizing a launching campaign with a limited budget‚ which implies deciding which aspects of the product to emphasize‚ media to use‚ price to determine‚ and positioning to use‚ consistent with the new brand message the company wants to transmit its customers. b) Effects and Consequences. A research conducted showed mixed reviews
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today if Franklin Delano Roosevelt’s New Deal was a success and many wonder if it was a failure and didn’t do what it was meant to do. Roosevelt restored the confidence in the American people after hard times with president Hoover before. My thought of The New deal is that it did some good but failed to get the US out of the depression which was the main goal of The New Deal The New Deal was a success to some of the Families and groups. The New Deal Was a success because it created millions of jobs
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Now you have to find a new job while trying to feed your family. You are losing hope that you will be able to support you and your family. Then you hear about the New Deal in the fireside chat from President Roosevelt. You have a new hope that you can find another job and everything will be alright. This life is what over 8 million Americans went through during the Great Depression. The Great Depression began when the stock market crashed in 1929. Franklin D. Roosevelt was elected as president in
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