California Milk Advisory Board Real California Cheese The “Happy Cows” campaign has been so successful because it gives people the reassurance of where there cheese is coming from. By labeling products that use California Cheese‚ it gives the people of the images in their commercials of happy cows on rolling plains enjoying their life. Today many animals are caged‚ mistreated‚ and hormone injected‚ so the commercials used in the campaign help give people the image that these California cows
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California Milk Advisory Board Real California Cheese This case was written by Professor Michelle Greenwald‚ Visiting Professor at HEC‚ Paris‚ for use with Advertising and Promotion: An Integrated Marketing Communications Perspective – 7th edition by George E. Belch and Michael A. Belch. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. Introduction In 1982‚ faced with declining milk
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California Dream When you think of what the California dream is‚ the amount of dreams is equally colossal to the reasons people attribute a dream to be “Californian”. Many agree a Californian dream to have a few trends: desire for great weather‚ mobility‚ access to Hollywood‚ diversity‚ free love‚ and most importantly- housing. Unfortunately‚ my version of the California dream wasn’t molded by an outside look that’d imagine the gold paved roads of California- but something that has developed beyond
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Proposition 8 California Proposition 8 (California Marriage Protection Act) was a state-wide ballot proposition passed in the November 4‚ 2008 state election that made same sex marriage illegal in California. The vote which won by 52% adds exactly 14 words to the California State Constitution‚ "Only marriage between a man and a woman is valid or recognized in California." To qualify for the ballot‚ Proposition 8 needed 694‚354 valid petition signatures‚ equal to 8% of the total votes cast for
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The Death Penalty in California Since 1872‚ California used the death penalty for capitol offenses. Execution methods for the death penalty range from hangings‚ to gas chambers‚ and lethal injections. California abandoned hanging as a execution method on May 1st 1942. They began to rely solely on gas chambers and lethal injections. However‚ on February 18th‚ 1972‚ the California Supreme Court declared the death penalty a form of cruel and unusual punishment in accordance with he 8th Amendment.
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California’s Water Shortage Currently California is facing a water shortage. The issue has been addressed by Governor Arnold Schwarzenegger in February. He called for all state agencies to find the way to help in the statewide water shortage. This is California’s third consecutive year of drought and last spring and summer was the worst of the season because it had the lowest amount of water recorded and California’s reservoirs were at their lowest point as well which did not help in the water
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There was a race car driver named Jeff .He took a vacation at California beach because he was injured and out of races for a few days and when he was driving on the beach he hit Something. the impact flattened his tire.jeff went to the mechanic and got a new wheel for his car. Jeff went back to see what he hit and it was a piece of metal sticking out of the ground. Jeff went to his friend’s house. He wanted his friend to come help him and bring a shovel‚and his friend said why‚jeff said
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Did you know that nearly 5.5 million people‚ over 1 million seabirds‚ and 100‚000 sea mammals die each year due to pollution? California itself has 21‚000 annual deaths caused by air pollution. Pollution makes up 40% of all the deaths caused worldwide. This is why I believe that we should keep our environment clean. Reducing pollution can lower death rates and reduce our risks of global warming. People should reduce their pollution causing habits to lower death rates. Several people are dying each
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Tatiana Newman Mr. Evans Book Report #1 (Summer Assignment) 8/1/12 The Human‚ the Orchid‚ and the Octopus: Exploring and Conserving Our Natural World This summer I chose to read The Human‚ the Orchid‚ and the Octopus: Exploring and Conserving Our Natural World by Jacques Cousteau and Susan Schiefelbein. The book is a passionate collection of stories of adventure as well as a warning to people about the dangers the human race poses towards ocean life. Cousteau was able to make a book like this
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The California Gold Rush 5/1/13 The California Gold Rush Before the Gold Rush of 1849‚ California was a sparsely populated‚ unimportant territory of the United States mostly inhabited by the people of Mexico. However‚ that all changed when on January 24‚ 1848; carpenter and small time sawmill operator James W. Marshall discovered a gold nugget in the American River that would forever change the history of California and America1. Not only did the Gold Rush lead to
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