Discuss and illustrate by way of examples the role that a sales person plays in modern marketing organisations There are various types of personal selling jobs‚ and the role of personal selling can vary from one company to another. Selling is one of the oldest professions in the world. The person in charge of the sales go by many names: salespeople‚ sales representatives‚ account executives‚ sales consultants‚ sales engineers‚ agents‚ district managers‚ marketing representatives‚ and account development
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Over the past two years‚ our website has converted a consistent 3% of its visitors into sales‚ with very little fluctuation. Clearly‚ then‚ our goal for the upcoming year should be to raise the number of visitors to our site by any means necessary. If we can double our number of visitors by casting a wider net on pay-per-click advertising and by creating site content that is more search-engine friendly‚ we’ll double our sales. The author of the argument believes that the goal of the company for
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Everything for Sale by Robert Kuttner: A Summary [Insert full name here] [Insert institutional information here] Everything for Sale by Robert Kuttner: A Summary In his book‚ Robert Kuttner (1999) tries to shake the dominant orthodoxy of laissez-faire economics‚ which he sees as the “natural form of capitalism‚” by attempting to “reclaim a defensible middle ground” between when the market is “best left alone” and when it “needs help” (p. 5). Kuttner’s
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Analyze of No witchcraft for sale by Doris Lessing Why did Gideon call Teddy “Little Yellow Head”? First of all‚ he called him this‚ because Teddy’s hair is fair and light‚ like nothing he had ever seen. He also gives him a native name‚ to show him the loyalty he gives him. What happened to Teddy in the beginning of this story? One day‚ Teddy had been out‚ driving on his scooter. He had gone in to the bushes‚ where a snake had spat in his eyes‚ almost making him blind. Without doubting
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http://www.researchandmarkets.com/reports/869/ Sales Force Structures and Strategies 2001: A Case Study Analysis of Effective Sales Force Management Description: As sales forces expand to maintain share of voice in an increasingly competitive market and physicians limit the time spent with sales representatives‚ ROI on detailing is in decline. Therefore‚ maximizing field force productivity is vital to the future success of all pharmaceutical companies. Sales Force Structures and Strategies 2001 is an
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Blood For Sale Plasma International Blood retail company is primarily buying and selling blood even there’s a volunteer donations through out the USA and UK. I could definitely relate this company and Sol Levin to egoistic theory. All company care about is to making the most profits possible from the blood sales. Especially they bought blood from the people that are addicted to drugs and alcohol. Some of these drug addicts might even have diseases like Aids if they share
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Building (80 points) The Condo Sales Case This case involves an investigation of the factors that affect the sale price of Oceanside condominium units. It represents an extension of an analysis of the same data by Herman Kelting (1979). Although condo sale prices have increased dramatically over the past 20 years‚ the relationship between these factors and sale price remain about the same. Consequently‚ the data provide valuable insight into today’s condominium sales market. The sales data were obtained
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geographic area assigned to a sales person who can effectively and economically serve customers of that particular area. However sales territories are just not about assigning geographical areas to sales persons‚ the following are the steps to follow in designing sales territories; * Select basic control unit. * Analyze workload. * Determine basic territories. * Assign territories. * Customer contact plan. * Evaluate‚ revise if needed. The objectives of sales territories are to;
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____________________________________________________________________________ Majority of your customers belong to which age group? (You may circle more than one) 1-14 15-24 25-34 35-49 50 & above Additional suggestion(s) to improve the sales and presence of eyewear: _________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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the major reasons for using sales contests. What makes a good sales contest? • Increase number of new customers • Develop sales of a new products • Counteract sales slumps due to seasonal variations • A good sales contest needs to have realistic goals‚ should be publicized and promoted‚ not too long of duration (approx. 2 weeks‚ if runs too long interest is lost)‚ give the reps prizes that they value‚ don’t make it so only the top sales people win. 1.13Identify
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