-Introduce Apple -Brief history -Business perspective -Products -Past problems -Diversification -Current product portfolio -Revenue overall company performance -Profit -ROA -Stock Price (template for product portfolio) Year -Introduce Smartphone Industry -Google -RIM Competitors- introduce figures -Samsung -Target Market -Marketing mix -Describe products -Functions -Packaging -History -Design -Price -Appearance -Distribution Apple Store -Promotion -Ads‚ Symbols
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History Apple computer was founded on April 1st‚ 1976 by Steven Jobs‚ Steven Wozniak‚ and Ronald Wayne. Prior to the Apple’s beginnings‚Jobs had worked at Hewlett-Packard and the video game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his future partner about his idea of personal computers. The two began their journey in 1975 while working on the Apple I in Job’s bedroom. Wozniak later admitted that the project was more of a hobby than a business
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Internet & Email Threats Definition of a Computer Virus A program that infects a computer by attaching itself to another program‚ and propagating itself when that program is executed. A computer can become infected by files downloaded over a network‚ or by the installation of new software or floppy disks that are infected with viruses as well as email attachments. Some viruses are only pranks‚ and perform harmless actions like displaying a screen with a joke message on it. Others can destroy
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* http://www.fool.com/investing/general/2010/06/07/apple-strengths-weaknesses-opportunities-threats.aspx Opportunities: Demographic: Very loyal customer base which has expanded beyond the Mac-heads of the 1990s with the iPod and the iPhone. The iPad has had a very successful launch. This seems to be leading to more sales of computers. Socio - Culture: Has a well-deserved reputation for high-quality products that work smoothly. New products are generally well-received and have a built-in purchasing
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William Safire’s “The Threat of National ID” Comprehension 1. According to Safire most people are willing to give up their privacy “in return for greater safety. That’s why we gladly suffer the pat – downs and ‘wanding’ at airports”. Such precautions contribute to our peach of mind. He believes that law enforcement officials are already taking advantage of this situation. He says that Police are “unconcerned with the sanctity of an individual’s home” and developed “heat sensors to let them
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Americans today get all their information from the news along with the Capital together the news from those two are about terrorist activities that go on in everyone’s world today. With groups like Al-Qaeda‚ the Taliban‚ and the Boko Haram but‚ there is one that is different from them all and strikes fear the most. ISIS is different from the rest‚ what makes this organization more powerful than the rest is they organize along with practicing tactics no other group has done before. ISIS is more
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change of the Apple’s management strategy has a big impact on our daily life‚ so we conducted research on actual management situation. Apple co. sells both hardware and software products and join the personal computer‚ mobile‚ and music business. Apple co. recorded the highest market capitalization of about $660millions ever in the U.S market. Above the information‚ Apple co. is a success corporation‚ but all of us are not always satisfied. There are three problems about Apple’s management strategy;
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Threat Analysis of the Android Market | ANDROID MARKET In keeping with the Open Handset Alliance goals of Android being the first open‚ complete‚ and free platform created specifically for mobile devices‚ Google offers the Android Market. The Android Market offers the ability for developers to create any application they choose with the community regulating whether the application is appropriate and safe‚ as opposed to relying on a formal screening process. The pros and cons of this open approach
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what if they couldn’t see that stranger? Say this stranger was behind a computer screen? Your child would not be able to run away from them‚ especially if that stranger said that they too were a child. This is the threat that all children face the second they access the internet‚ a threat that has been made far too real by the discovery of British 40 year old Geoffrey Portway’s house of horrors. Police in Massachusetts ordered a raid on Portway’s house and what they discovered was something I believed
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A look at the history of politics & one would see disturbed relations between India and China. A recent report showed that more than four-fifths of respondents viewed China as a security threat. The poll reveals multiple reasons for this mistrust‚ including China’s possession of nuclear weapons‚ competition for resources in third countries‚ China’s efforts to strengthen its relations with other countries in the Indian Ocean region‚ and the China-India border dispute China deals with countries based
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