Table of Contents Introduction & Company profile: Type of business Geographic domain Culture of senior management Competitive situation Marketing Audit: External environment - Macro environment (PEST) Political‚ Governmental‚ and Legal forces: Political stability‚ Government regulations & deregulations. Changes in tax laws‚ Changes in patents(التراخيص) laws Level of government subsidies‚ Country to other countries relationships Trading policies& Import-export
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Marketing is selling of products or services‚ the business activity of presenting products or services in such a way as to make them desirable. Component of marketing: • Distribution • Marketing research • Advertising and sales promotion • Selling and merchandising • after sales services • Packing • Pricing • Product advertising Importance of marketing to a business Marketing improves the financial success of most organisations over a long period of time. It does cost the organisation
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Marketing | | Marketing report | Module Code HK60 56216 Module Title Marketing Module Tutor: Ms. Sarah Fraser Date of Submission: 22 May 2013 Total word count: 3‚870 Marketing plan a. SWOT analysis Executive summary Jones Lang LaSalle (NYSE:JLL) is a professional services firm which is specialized in real estate. Our expert teams deliver integrated services worldwide. We are to seeking to increase property value for owners‚ occupants or investors in real estate. The
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1 6 CHAPTER Advertising‚ Publicity‚ and Sales Promotion In the summer of 1965‚ 17-year-old Fred DeLuca was trying to figure out how to pay for college. A family friend suggested that Fred open a sandwich shop—and then the friend invested $1‚000 to help get it started. Within a month‚ they opened their first sandwich shop. From that humble start grew the Subway franchise chain with more than 33‚000 outlets in 91 countries. Targeted advertising‚ timely publicity‚ and sales promotion have been
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Stages of Ego Development Nancy Williams PSY/230 9/28/2012 Diane Pascoe Jane Loevinger’s eight stages of ego development explain how we develop from an egocentric level to living completely conscious and aware. (McAdams‚ (2009)
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(Paulette)‚ son (Mason) lives in Regina Saskatchewan and daughter (Dominique) who moved out last year into his mother’s house and just happens to be his neighbor. This is my father. Developmental Stage According to Erickson’s stages my father is Generativity vs. Stagnation. Yes I can see this stage in my father because my dad is making an effort to resist stagnation and it’s not easy to come by in his age. For example‚ my fathers consulting‚ advice and guidance during the renovations of my house
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Planning Intellectual Property for Marketing Strategies in the Digital Content Chapter 2 Literature Review The primary object here is to review the relevant literature of the current state of marketing theories‚ applications of marketing strategies‚ intellectual property stipulations and the influences of the Internet to the digital content industry. The review eventually leads to inadequate resources: concepts‚ theories‚ and talents. In truth‚ there are still no generally accepted
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Erikson’s Stages of Development Stage|Ages|Basic Conflict|Summary| Infancy|1 to 2 years|Trust vs. Mistrust|The child‚ well - handled‚ nurtured‚ and loved‚ develops trust and security and a basic optimism. Badly handled‚ s/he becomes insecure and mistrustful. | Early Childhood|2-3 years|Autonomy vs. Shame and Doubt|Children will begin to develop their feeling of personal control over physical skills. This can cause feelings of autonomy; however failure makes them feel shameful and doubtful.|
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goes through eight stages of psychosocial development in their lifetime. This theory is called the "epigenetic principle." How we go through each stage is determined by the situations‚ or development "tasks‚" in our lives. Each stage has a task that is referred to with a two-word phrase‚ such as trust-mistrust’ in the infant’s stage. Also‚ each stage has what is called an optimal time‚’ which means that each stage can only happen at certain times in the person’s life. No stages can be skipped
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Cortés Andrés Felipe Celis Flórez Strategic Decisión in Marketing ¿Is the three ring circus model apply for all companies? The product lifecycle have different stages‚ in these stages we can identify two variables which tell us the differences between them‚ and these variables are the diversity of product on the market (products with similar characteristics) and uncertainty (of the producer and the consumer). In the first stage we can locate the product in an environment of low diversity
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