Marketing
Marketing | | Marketing report |
Module Code HK60 56216
Module Title Marketing
Module Tutor: Ms. Sarah Fraser
Date of Submission: 22 May 2013
Total word count: 3,870
Marketing plan
a. SWOT analysis
Executive summary
Jones Lang LaSalle (NYSE:JLL) is a professional services firm which is specialized in real estate. Our expert teams deliver integrated services worldwide. We are to seeking to increase property value for owners, occupants or investors in real estate. The firm reaches the global revenue of more than $2.9 billion in year 2010, Jones Lang LaSalle serves clients in 70 countries from more than 1,000 locations worldwide, including 200 corporate offices.
With a wealth of practical experience and in-depth industrial knowledge brought together over the past 30 years in Greater China, Jones Lang LaSalle’s Real Estate Academy School of Property and Asset Management, has been established to offer premium property management training services to companies or invited groups in the region who are interested to further develop their skills in property and asset management. As a marketing executive in JLL, I am requested to produce a complete marketing plan for the board of the directors to promote our training services to our clients in Greater China. Before kicking-off, I will analyze the current internal and external situation by using SWOT analysis and PESTLE analysis.
Strengths
An experienced team combines with professional trainers and Subject Matter Experts (SMEs) in the Academy training department are our most valuable assets. Moreover, we have four fully equipped training centres which are located in Hong Kong, Guangzhou, Shanghai and Beijing. Participants are easy to assess any training locations which are the most convenient for them. JLL has very good reputation with all courses are designed to cater our client’s needs and wants. All the courses are developed to equip you and your team to grasp the knowledge on
Module Code HK60 56216
Module Title Marketing
Module Tutor: Ms. Sarah Fraser
Date of Submission: 22 May 2013
Total word count: 3,870
Marketing plan
a. SWOT analysis
Executive summary
Jones Lang LaSalle (NYSE:JLL) is a professional services firm which is specialized in real estate. Our expert teams deliver integrated services worldwide. We are to seeking to increase property value for owners, occupants or investors in real estate. The firm reaches the global revenue of more than $2.9 billion in year 2010, Jones Lang LaSalle serves clients in 70 countries from more than 1,000 locations worldwide, including 200 corporate offices.
With a wealth of practical experience and in-depth industrial knowledge brought together over the past 30 years in Greater China, Jones Lang LaSalle’s Real Estate Academy School of Property and Asset Management, has been established to offer premium property management training services to companies or invited groups in the region who are interested to further develop their skills in property and asset management. As a marketing executive in JLL, I am requested to produce a complete marketing plan for the board of the directors to promote our training services to our clients in Greater China. Before kicking-off, I will analyze the current internal and external situation by using SWOT analysis and PESTLE analysis.
Strengths
An experienced team combines with professional trainers and Subject Matter Experts (SMEs) in the Academy training department are our most valuable assets. Moreover, we have four fully equipped training centres which are located in Hong Kong, Guangzhou, Shanghai and Beijing. Participants are easy to assess any training locations which are the most convenient for them. JLL has very good reputation with all courses are designed to cater our client’s needs and wants. All the courses are developed to equip you and your team to grasp the knowledge on
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