Declining sales of Ravi Soap Factory – A Case Study Introduction: One fine morning on Jan 2012 Mr. S.Singh Managing Director of Ravi Soap Factory was sitting in his office and he was worried at the declining sales volume and decreasing profits. He called upon the sales executive Mr. Manutosh Roy and Production Supervisor Mr. Satish Khurana and he said “Ours is the oldest and a well known soap manufacturing unit in this region and we have got a very good distribution network‚ we have the capability
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A Comparative Analysis on the Effectiveness of Champion and Pride as Cleaning Detergents By: Solis‚ Sharel Leigh DS. Tan‚ Ma Get M. Teacher: Ms. Regilyn Navarette Acknowledgement We would like to dedicate this experiment we did to every mother‚ nannies‚ maids‚ and the likes who work hard each and every day or our lives. They‚ who sweat a lot just to give us fresh‚ newly-washed and sweet
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launch a sub-brand of OMO detergent powder in Brazil and target it on low-income Northeast consumers. Let’s name it “OMO Scrub”. This recommendation was evaluated on the basis of the following factors: I. Gaining market position Unilever can gain market share by stealing market share from laundry soap‚ especially the market share of other brands. In current detergent powder market‚ Unilever products have occupied 75%. Therefore‚ attracting customers from current detergent powder market may result
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product Xtra laundry detergent over Gain laundry detergent. By learning about the 4P’s in the marketing. I chose to do my marketing report on Xtra laundry detergent. It is interesting to me because maybe people don’t really pay attention to how much money they spend on laundry detergent. Today I will explain to you in my own words the four characteristics of each element of the marketing mix price‚ product‚ place and promotion. First is my product is called Xtra laundry detergent. I use all the
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accomplish this mission and remain profitable‚ target primarily married low income women who value family and reputation; those who would otherwise buy P&G brand detergent or a local brand. This new Omo product will be the best performing bar soap on the market‚ combining the familiarity of bar soap‚ the lack of residue and power of Omo detergent powder and the fragrant foaming experience that connote cleanliness‚ family love and pride. Background information Context – The Government stimulus program
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launched the first detergent powder in Brazil – OMO – which is the most successful company’s brand. In 1996 Unilever operated with three divisions in Brazil: (i) Lever for home care; (ii) Elida Gibbs for personal care; and (iii) Van der Bergh for foods. In the same year the company was the market leader in the detergent powder category in Brazil with 81% market share with three brands: OMO (the company’s cash cow)‚ Minerva (the only brand sold as both a detergent powder and a laundry soap) and Campero
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launch detergents in Brazil basically targeting the low-income consumers living in the NorthEast of Brazil. So the Head of Unilever’s Home Care‚ Robert Davidson appointed Laercio Cardoso for this project as he was from the same country which would be an advantage with respect to knowing the market and doing a successful market research. The project was named “Everyman”. The first phase of the project was a thorough market research to understand the lifestyle‚ aspirations‚ shopping and laundry habits
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NY. Come to City Hall Tuesday‚ August 20th 10:30 to rally against plastic bags with Surfrider and other environmental groups. Get the conversation going – use your social networks to spread the word about a possible plastic bag ban in NY. Laundry detergent
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research concerning growth opportunities in the low-end detergent market in Northeastern Brazil. This report will deal with the issue of whether an entry in the low-end Northeast is profitable for Unilever‚ or if it should rather refrain from entering this market. It is divided into six parts and provides the reader with the following information: the relevant economic factors‚ the current social situation and consumer behavior concerning detergent consume and washing habits‚ the main industry players
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study‚ critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and the reasons for the success of the brand. Solution: Wheel Powder was launched by Hindustan Unilever Ltd. in 1987 in response to the success of Nirma detergent powder - a local Indian brand launched in 1977 by Karsanbhai Patel‚ a well known entrepreneur and philanthropist of Gujarat. Nirma was introduced at a price that attracted the cost-conscious Indian consumer. Prior to 1988‚ Wheel had existed‚ for
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