Brand Audit: Nokia... What’s Next? Introduction Click on the Nokia Philippines website and you will get the image above. This pretty much sums up Nokia at the end of 2014. A long history of dominance in mobile communication has succumbed to the pressures of innovation (and lack thereof). Nokia will go down in history as a case of “What not to do!”. Beset with declining sales‚ Nokia merged with Microsoft and licensed its Lumia and Asha line to the software giant. By the end of 2014‚ Microsoft dropped
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Brand Personality – Puma Tazon II ‘Personality traits are what the brand will live and die for’ Rohan is a 22year old boy‚ tall and fit. He is a 3rd year student of bachelor of commerce. He studies at Symbiosis‚ Pune. He’s full of life – entertainer‚ hardworking and a go-getter. He comes from a rich family. He rides to college everyday on his sports bike. He likes hanging out with his friends during his free time. He loves adventure sports. He party’s hard on weekends. He is also good
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Jinhui SHAO ID: 564877 Q: Pick a brand. Employ projective techniques to attempt to identify sources of its brand equity. Which measures work best? Why? Brand: Cartier Free Word Association Test: To carry out our Word Association test‚ participants were given a blank piece of paper with the words “Cartier.” on it. They were asked to write down words that they thought represented the brand and also‚ note down the strength of these associations using color coded lines. We allowed participant
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Analyzing the Article “America‚ Still on Top” American universities currently do a better job overall at preparing students for the society. Vartan Gregorian in his article “America‚ Still on Top”‚ declares that one of the great strengths of U.S. higher education is that it grew by “informal design”. He mentions the 1862 Morrill act‚ which the states were able to found colleges by using federal lands. Also states created universities‚ junior city and county colleges. In this article Gregorian
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Top Healthcare Priorities Khrystsina Komar HCM 300 – Healthcare Principles and Practices Colorado State University – Global Campus Dr. Karleen Yapp January 21‚ 2013 Top Healthcare Priorities Cost‚ quality and access are the top three healthcare priorities. And the main focus of healthcare reform is to lower the cost‚ improve the quality and access of the healthcare. On March 23 of 2010 President Obama signed into the law the Patient Protection and Affordable Care Act. This document cased
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How does Duffy present the theme of time in ’The Captain of the 1964 Top of the Form Team’? In the poem‚ ’The Captain of the 1964 Top of the Form Team’ by Carol Ann Duffy‚ many themes are frequently explored‚ time is a huge theme presented throughout‚ there are many relations and connections to time and how it changes people‚ affects our behaviour etc‚ this theme if explored by Duffy using a variety of techniques including structure‚ language‚ dramatic techniques and imagery used. Firstly time
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Brand Strategy 2A Prepared by: Carlene de Jongh 10-019490 and Phumelela Mtshali 11-028932 “From Integrated Marketing Communications (IMC) to Integrated Brand Contact Management (IBCM) A brand contact Plan for Egypt Tourism Brand Strategy 2A Prepared by: Carlene de Jongh 10-019490 and Phumelela Mtshali 11-028932 “From Integrated Marketing Communications (IMC) to Integrated Brand Contact Management (IBCM) A brand contact Plan for Egypt Tourism
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markets. High End Product Brands We know some consumers buy luxury brands because they are called ‘Luxury Brands’. Be it status‚ badge value‚ or a desire to feel part of the in-crowd‚ come people buy Versace for its plaid‚ Mercedes for its Hood‚ Chanel for the CC. But that is not the scenario for the typical luxury consumer. As far as a handful of luxury categories automobiles‚ cosmetics and beauty‚ watches‚ consumer electronics go‚ a majority of a affluent consumers rate the brand as very important in
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BRAND AWARENESS OF CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION OF THE STUDY BRAND AWARENESS Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is the degree to which consumers precisely associate the brand with the specific product. It is measured as ratio of niche market that has former knowledge of brand. Brand awareness includes both brand recognition as well as brand recall. Brand recognition
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BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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