The Ten “P’s” of Travel‚ Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell‚ Sr.‚ PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers‚ motivates purchase‚ and fulfills genuine customer needs.” -James Makens et al.‚ Marketing for Hospitality and Tourism‚ 1999 Ten “P’s” 1. Product The tourism product differs from other products due
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Impact of Tourism: An Economic Analysis Executive Summary The main purpose of this report is to show the importance and the role of the indirect economic effects of tourism on growth and GDP‚ employment and foreign trade. Tourism’s role in the economy is often perceived as being limited to the hospitality industry (cafes‚ hotels and restaurants) and outbound and inbound travel agencies and carriers‚ which form the leading service sector in many countries. However‚ the economic impact of tourism is much
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Case Analysis of Kota Fibers‚ Ltd Name Date Executive summary Kota Fibers‚ Ltd engages in yarn production in Kota Town‚ India. Textile millers use the yarn to make traditional dresses (saris) for women in India. Kota Fibers has been in operation since 1962 and has over the years faced an annual growth rate of 15 percent. This due to the rapid growth of the female population in India. In January 2001‚ the Managing director of the company Ms. Pundir realized that the company has been
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Organization Study in Madras Cement Ltd‚ R.R. Nagar TABLE OF CONTENTS CHAPTERS | TOPIC | PAGE NO: | I | INTRODUCTION | | 1.1 | About The Industry | | 1.2 | About The Company | | 1.3 | Organization Structure | | II | FUNCTIONS | | 2.1 | Introduction | | 2.2 | Project Department | | 2.3 | Administration Department | | 2.4 | Technical Department | | 2.5 | Thermal Power Plant | | III | SWOT ANALYSIS | | IV | LEARNING EXPERIENCE | | I. INTRODUCTION 1.1
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Introduction: Tourism means the principle of traveling for pleasure. Many people are in the habit of traveling over different countries in order to see the places of their respective interests like the structures of sculptural beauty‚ attractive spots of nature and so on. So‚ we find a lot of foreign tourists in different countries. The travels of the foreign tourist bring a lot of money to the countries where they travel. Hence‚ tourism has become a source of income for the countries to which
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In earlier days meaning of tourism was basic but now a day’s scenario is totally changed now as discussed by poon (1993) interest of tourists has diverted from popular destinations to more specific and virgin locations to meet their individual needs. These tourists are more adventurous‚ more experienced‚ travel for fun‚ independent and with more cash in their accounts. Special interest tourism is new concept of tourism where there are additions in the type of tourism. Now days it is being created
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Gujarat Main article: Tourism in Gujarat [pic] [pic] The Palitana temple complex consists of more than 863 temples located on theShatrunjaya hills‚ exquisitely carved in marble. Gujarat‚ the seventh largest state in India‚ located in the western part of India with a coastline of 1600 km (longest in India). It is the tenth most popular state in the country for tourists with annual footfall of 18.9 million tourists.[8] Gujarat offers scenic beauty from Great Rann of Kutch to the hills of Saputara
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Case 11-6 Lessee Ltd. Case 11-6 deals with Lessee Ltd.‚ a company that operates in Britain and uses IFRS. The question in this case is how to classify a lease that Lessee‚ Ltd. acquired from Lessor Inc. The accounting standard that deals with leases under IFRS is IAS 17. IAS 17 was originally issued in September 1982 and was reissued in December 2003. It classifies leases as either finance leases or operating leases. Finance leases make it so that the lessee recognizes an asset and a liability
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A. ROAD TRANSPORT- dominated by motor cars and coaches that provides door- to- door flexibility‚ gives view of the landscape and a means of transporting recreational equipment. B. RAIL TRANSPORT- provides examples of the specific development of a country. It competes with road transport in terms of time and distance- from city center to city center. C. AIR TRANSPORT- their main market is the visitors who give utmost importance to speed and range. This is available in scheduled and chartered
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Tourism and Hospitality Marketing Group Assignment (Case Study on Frequent Flyer Programmes) Group Members: Mary Tan Seok Gek Date: Sep 09‚ 2009 [pic] Introduction to Airline Frequent Flyer Programmes Two events contributed to the emergence of Frequent Flyer Programmes (FFPs) in the airline industry. First‚ deregulation of the industry in 1978 created a more customer- oriented marketing strategy. Second‚ the growth in information technology
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