TITLE: Tourism Slogan It’s effectiveness in Marketing the Country A. Introduction In the past few months‚ news of the Department of Tourism’s (DOT) new slogan for attracting tourists into the country quickly spread. Apparently‚ the DOT’s replacement for “WOW Philippines” is “Pilipinas‚ Kay Ganda”. The tourism department received a lot of criticisms about the change. Critics questioned the rationale behind the change and whether using the local language will attract tourists. WOW Philippines
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Health Tourism: Medical tourism (also called medical travel‚ health tourism or global health care) is a term initially coined by travel agencies and the mass media to describe the rapidly-growing practice of travelling across international borders to obtain health care. Such services typically include elective procedures as well as complex specialized surgeries such as joint replacement (knee/hip)‚ cardiac surgery‚ dental surgery‚ and cosmetic surgeries. However‚ virtually every type of health
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Tourism in the rural areas is one of the new opportunities that are being created for those dwelling there. They have the resources‚ the manpower‚ the basic skill &expertise in terms of hospitality and a down-to-earth approach that is in sharp contrast with the five star culture of tourism in city areas. The rural residents have a scope and potential to present a very pleasant and exciting change from traditional tourism which tourist are finding jaded and therefore have begun exploring new vistas
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The Holistic Approach Of Ayurveda Based Wellness Tourism In Kerala RAMESH U *Assistant Professor‚ College of Engineering‚ Munnar‚ Kerala Tel: 04865 230606‚232989 (Off)‚ Mob: 094472 46162‚ Fax: 04865 232106 E Mail : rameshtrivandrum@rediffmail.com ABSTRACT Wellness‚ in general‚ is used to mean a healthy balance of the mind‚ body and spirit that results in an overall feeling of well-being. It is a multidimensional state of being‚ describing the existence of positive health in an individual
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Tourism in Mauritius – A detailed report and a proposition of strategies to enhance the economical growth Mohan V. Jadhav ISITECH BUSINESS SCHOOL Cyber city‚ Ebene‚ Mauritius e-mail: jadhav@isitechbs.com Abstract:
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Chapter 1 Objective: Tourism is a highly dynamic industry. Yet in spite of this‚ very little is understood and appreciated on how tourism can actually contribute to the social growth of any tourist destination. This chapter would provide the basic concepts of tourism. Tourism as defined by WTO (World Tourism Organization)‚ is the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other
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DEATH BY TOURISM By Arnold Baker At the entrance to one of the ruined temples in Petra in Jordan‚ there is an inscription chiselled into the soft red rock. It looks as if it has been there for centuries. It could have been carved by one of Herod’s soldiers‚ when they were imprisoned in the town in 40BC. However‚ closer inspection reveals that it is not ancient at all. It reads: Shane and Wendy from Sydney were here. June 16th 1996 The ruins of Petra were discovered in 1810 by a Swiss explorer
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Today‚ tourism clearly offers excellent opportunities for economic growth as shown by the influx of foreign exchange earnings from tourism expenditures. But tourism’s impact is not totally positive. The socio-cultural and environmental impact of tourism must be weighed against its positive economic contribution. Until recently‚ there had been no measurement of the economic reality of the tourism industry. Its economic importance through the supply side‚ the capital formation it generates‚ its
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http://goindia.about.com/b/2013/04/03/how-are-safety-concerns-affecting-foreign-tourism-in-india.htm How are Safety Concerns Affecting Foreign Tourism in India? If recent news reports are to be believed‚ the writing is on the wall. There has been a 25% drop in the number of foreign tourists visiting India over the last three months‚ following a widely publicized spate of sexual attacks on women. Even worse‚ the number of foreign female tourists has decreased substantially‚ by 35%‚ over the same
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ADDIS ABABA UNIVERSITY School of Graduate Studies College of Commerce Department of Marketing Management A Study on Marketing Strategy to Enhance Sustainable Tourism Development in Bahir Dar and its Environs By: Aschalew Adane ID No: GSR/0641/04 Advisor: Getie Andualem (PHD) Thesis Submitted To The School Of Graduate Studies Of Addis Ababa University In Partial Fulfillment Of The Requirements For The Award Of Degree Of Master of Arts In marketing management May‚ 2013 Addis Ababa
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