Agenda 1. 2. 3. 4. 5. 6. 7. Importance of digital media Engagement Influencers Social CRM Analytics and ROI Future Trends Industry Is digital media important? Digital Media – Brand Equity Perspective Brand equity: A set of brand assets and liabilities linked to a brand name and symbol‚ which add to or subtract from the value provided by a product or service David Aaker Brand Equity Awareness Loyalty Quality Advertising Engagement WOM Community Association Transparency Responsive “Cares”
Premium Brand Facebook Brand management
I] was quite beyond most of us‚” writes George Bernard Shaw (1856-1950) in the preface to his extraordinary Heartbreak House‚ one of the playwright’s most important pieces. The play is the featured work this year at the Shaw Festival in Niagara-on-the-Lake‚ Ontario‚ celebrating its 50th anniversary in 2011. Written and set immediately prior to the First World War‚ Heartbreak House is a quasi-Chekhovian dark comedy about a society on the edge of a precipice. Shaw delayed the production until the war’s
Premium George Bernard Shaw
Insubordination or Unclear Loyalties?* Abstract Ellen‚ the program director of Omega House‚ a hospice‚ was wondering how to deal with the new development officer‚ George. He reported to her and was also part of a cross program task force on fundraising within the Social Action Consortium (SAC)‚ the umbrella organization for a variety of service agencies located in the Midwest. Ellen was accustomed to working in a team and found George’s communicative approach disconcerting. She was puzzled
Premium Management English-language films Sociology
Playing with it can be dangerous‚ and at times can also prove fatal to those unfortunate enough to find themselves in its path. Our next-door neighbours were lucky in that nobody was injured‚ but the same thing cannot be said about their beloved house. Although it’s been ten years now‚ I can still remember the whole thing as if it were yesterday‚ and each time‚ the thought of that terrifying episode makes my blood run cold. It was a hot stuffy summer night when it all took place. Back then air-conditioners
Premium Firefighter English-language films Warriors
A Doll’s House Author: Henrik Ibsen MAJOR CHARACTER: *Norma Helmer - Wife of Torvald *Torvald Helmer - husband of Nora *Dr. Rank - Rich family friend‚ who is secretly in love with Nora *Kristine Linde - Nora’s
Free Henrik Ibsen A Doll's House Oedipus
Title: XXX Hobby is something that one likes to do in one’s spare time. The Oxford Dictionary defines hobby as a favorite activity that a person does for pleasure and not as his or her regular business. In short‚ hobby is one’s favorite pastime. Hobby is not an inborn inclination. It is developed through a constant and systematic process. The main purpose of a hobby is to derive pleasure out of it. It gives us mental and physical relaxation. While making a choice out of many ways of speeding
Premium Personal life Hobby Leisure
EBZ 437 Electronic Business Tutorial 3 Activities: 1. Read the case study below (from Turban et al‚ 2008) before the tutorial. 2. Look at: a. Campus Food web site (campusfood.com) and Campusfood.com. campusfood.com (take care with time zone – some outlets will be closed after 8pm US time) b. eMediaWire. “Titan Poker Teams Up With Campusfood for Tournaments Aimed at College Students.” February 16‚ 2006. emediawire.com/releases/2006/2/emw346598.htm 3. Be prepared to discuss the questions at the end
Free Restaurant Food Menu
stresses an individual’s dignity and worth and capacity for self-realization through reason. Humanism is not just about males or just about females; its about humans living as one. In Henrik Ibsen’s A Doll’s House‚ humanism is shown through every single word and every single detail. A Doll’s House centers on humanism because it demonstrates the search for identity‚ living up to societal standards‚ and believing that men and women are equal. Throughout the entire play‚ each character searches for their
Premium Henrik Ibsen A Doll's House Male
captures value (economic‚ social‚ cultural‚ or other forms of value). The process of business model construction is part of business strategy but always not same. Actually it is a set of planned activities designed to produce profit in a marketplace. And e-commerce business model that aims to use leverage the unique qualities of the internet and World Wide Web. It has eight key elements. 1. Value Proposition 2. Revenue Model 3. Market Opportunity 4. Competitive Environment 5
Premium Marketing Business model Strategic management
Analyze J&R Electronics using competitive forces and value chain models. What is its business model and business strategy? How does it provide value? • J&R’s use of Loyalty’s Labs’ Blue Martini software is a classic example of Michael Porter’s approach to using the internet as an “enabling strategy” and as a “complement to and not a cannibal of traditional ways of competing”. Unique visitors are customers that go directly to the J&R site versus arriving through another site. Once there‚ J&R offers
Premium Strategic management Sales Marketing