CREATE A WINNING BRAND THROUGH EXPANDING BRAND EQUITY Prepared By A.P Narasinghe Reg No. Driving Brand For Results June 2013 Examination Postgraduate Diploma In Marketing SRI LANKA INSTITUTE OF MARKETING Acknowledgements I am heartily thankful to Mrs. Tharangi Wijethunga‚ whose encouragement‚ supervision and support from the preliminary to the concluding level enabled me to develop an understanding of the subject. I would also like to thank to Mrs. Indika and the supporting
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8 3.2 Personal care 9 4.0 SWOT analysis of the unilever 9 5.0 PESTEL Factors 13 6.0 Two product option 15 6.1 Introduction to the product 15 6.2 Axe Touch description 16 6.3 Axe Touch ingredients 16 7.0 Marketing objectives 16 7.1 Finance objective 17 8.0 Marketing research 18 8.1 PLC of the selected product 18 9.0 STP Analysis 20 9.1 Segmentation 21 9.2 Target market 22 9.3 Positioning 23 9.4 Competitor Analysis 24 10.1Product 25 10.2 Brand 26 10.2.1
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“Importance &Challenges in International Business by SME’s exporting to USA” STUDENT’S DECLARATION I declare that the project titled‚ “INTERNATIONAL BUSINESS OF INDIAN SMEs EXPORTING TO USA” was carried out by me as a part of MBA (IB) curriculum . It is an original project done by me and no part of the project is taken from any other project or materials published or otherwise or submitted earlier to any other college or university. The report is an authentic
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Intro to CUDA Programming http://www.oit.duke.edu/scsc http://wiki.duke.edu/display/SCSC scsc@duke.edu hpc-support@duke.edu John Pormann‚ Ph.D. jbp1@duke.edu Overview Basic Introduction Intro to the Operational Model Simple Example ! Memory Allocation and Transfer ! GPU-Function Launch Grids of Blocks of Threads GPU Programming Issues Performance Issues/Hints CUDA and NVIDIA CUDA is an NVIDIA product and only runs on NVIDIA GPUs ! AMD/ATI graphics chips will NOT run CUDA ! Older NVIDIA
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4/23/13 Competition How do most people feel about competition these days? I believe that completion is beneficial for kids. It keeps the game alive. It makes people work harder. It can build team bonding‚ especially in a game where you need your teammates to help you win a game. Competition is also something that comes naturally. Baseball is a big part of my life‚ it is a competitive sport. One of the reasons I love baseball is the competition. To be the first place team wins you a lot of respect
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Generosity- The fast done by Imam Ali‚ Bibi Fatima‚ Imam Hassan‚ and Imam Hussain (a.s) Anger - When a servant spilt soup on Imam Hassan and he didn’t get angry and set her free. Patience - Patience of Imam Hussain and Imam Zainul abideen (a.s) during Karbala. Politeness - Imam Hussain’s manners towards Hur. - Backbiting is to talk about a person and say things about him when he is not there‚ and in doing so‚ you are ruining he reputation and are displeasing him. Gheebat- When you backbite about
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Title: You at your friend’s birthday party. Suddenly someone catches your attention and you would really like to know this person. Approach him/her and start a conversation. Situation: Charmaine had been study in England for 3 years‚ and today is her best friend‚ Jiaying birthday‚ so she decided to come back Malaysia to attend her birthday party. During the time‚ a person who called Derrick also come back from England too. Derrick is the one who was catches Charmaine attention due to his voice
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Chapter 1 Marketing Creating and Capturing Customer Value 1) According to the five-step model of the marketing process‚ the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) designing a customer-driven marketing strategy Answer D
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1.0 INTRODUCTION I as a Marketing Executive from 7 Eleven Company had given a task to conduct a marketing audit. I prepared a discussion paper which covers the topics such as appraising the processes and techniques used for auditing the marketing environments and applying organizational and environmental auditing techniques in a given situation. “The marketing audit is a basic part of the marketing planning process. It is conducted not only at the beginning of the process‚ but also at a series
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April 4‚ 2011 The Future Of Interactive Marketing by Shar VanBoskirk and Emily Riley for Interactive Marketing Professionals M aking Leaders Successful Every Day For Interactive Marketing Professionals April 4‚ 2011 The Future Of Interactive Marketing How Embracing cORE Directives Will Help you Foster Adaptability by Shar VanBoskirk and Emily Riley with christine Spivey Overby‚ Moira Dorsey‚ Suresh Vittal‚ Jennifer Wise‚ and Angie Polanco ExEcuT I V E S u M MA Ry Interactivity
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