different university experiences in Singapore. With 7 different local universities to choose from‚ A-level and polytechnic graduates nowadays have a variety of courses to choose from that suit their needs. But is diversity in schools a problem? Singapore Management University (SMU) partnered up with the American Wharton Business School in 1999 and accepted their first batch of students in 2000. To set itself apart from the more established National University of Singapore (NUS) and Nanyang Technological
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Singapore vs HK: A high-flying rivalry Hong Kong may still be the dominant regional banking centre but Singapore is an ever more favoured location. When Thomas McMahon and his Indian backers were deciding where to locate an Asian commodities exchange‚ they turned initially to Hong Kong – attracted by its proximity to China and the mainland’s booming‚ commodity-hungry economy. Three years later‚ the exchange‚ a subsidiary of India’s Financial Technologies group is about to open – not in Hong
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The General Importance of the UNCRC to Singapore Children have additional needs because of their vulnerability Children face a confusing array of minimum ages at which they are deemed capable of making decisions for themselves – some of them potentially life-changing. The UNCRC is sometimes spoken of as the most complete of the international human rights instruments as it includes civil‚ political‚ economic‚ social‚ and cultural rights as well as incorporating aspects of humanitarian law. The
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Housing policy of Singapore as a role model in the Asian cities. Also‚ the efforts and results of housing policy in Singapore are highly recognized and appreciated. Moreover‚ it increases the legitimacy of the government. History of the Housing policy in Singapore After World War II‚ housing conditions in Singapore were overcrowding‚ dilapidated‚ poor hygiene and inadequate infrastructure. There were about 25% of population were living in squatters. Therefore‚ housing problem became a political
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causes cancer‚ and is a major risk for illnesses such as coronary heart disease‚ stroke and chronic obstructive lung disease. These account for close to two-thirds of all deaths in Singapore in the year 2000 (Health Promotion Board (“HPB”)‚ n.d.). Tobacco is the fourth most common risk factor for disease worldwide. Singapore government had already realized the negative effects of smoking‚ and therefore as early as the 1970s‚ it implemented regulations for smoking vide restricting smoking in public places
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Singapore airline SWOT analyse Introduction Singapore international airline has started its journey as Malayan airline in 1947. It was joint venture airline between the two governments of Malaysia and Singapore. It served primarily in the south East Asian region. Singapore Airline was born in 1972 after the independent. Singapore airline faced many difficulties to get the competitive advantages. There were no domestic routes to serve‚ it was forced to straight away start competing with international
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Table of contents INTRODUCTION ............................................................................................................................................1 BRAND INVENTORY.....................................................................................................................................2 THE SIA HISTORY ...........................................................................................................................................2 BRAND ELEMENTS
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TABLE OF CONTENTS I EXECUTIVE SUMMARY 2 II COMPANY’S MISSION STATEMENT 3 III PRODUCT DESCRIPTION 4 IV MARKETING PLAN 5 1.0 SITUATIONAL ANALYSIS 5 2.0 OBJECTIVES 15 3.0 SELECTION AND MEASUREMENT OF TARGET MARKETS 16 4.0 STRATEGIC MARKETING MIX 29 5.0 IMPLEMENTATIONS AND EVALUATIONS 35 V APPENDIX 37 VI REFERENCES 39 I Executive Summary We plan to introduce ‘Monogamy’‚ an adult board game which both enhances a couple understanding of each other‚ as well as turn
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Luxury Car Market in Singapore Page of Contents Introduction page 3 Environmental Scan page 4 Perceptual Map page 6 Brand Idea page 7 Trends and Ideas page 7 List of References page 8 Appendix page 9 Introduction Definition Luxury cars go beyond average‚ conventional cars in the sense that they provide way more than basic necessities. Luxury cars have more comfortable‚ spacious seats made from better materials like leather‚ have more tools and equipment than what is needed
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Introduction Singapore Airlines is without a doubt‚ one of the leading airlines in the aviation industry. However‚ the fact that there are over a hundred other airlines companies within this region should not be ignored. The primary objective of this study is to identify the strengths‚ weaknesses‚ opportunities and threats of Singapore Airlines and come up with recommendations and strategies for the group to further improve their business operation. Company Background The Singapore Airlines Group
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