of economic development‚” Journal of Monetary Economics‚ 22‚ 3‐42. Mas‚ Ignacio (2009): “The economics of branchless banking‚” Innovations‚ 4(2)‚ 57‐76‚ MIT Press. Mas and Morawczynski (2009): “Designing Mobile Money Services: Lessons from M‐PESA‚” Innovations‚ 4(2)‚ 77‐92‚ MIT Press. Mas‚ Ignacio and Sarah Rotman (2008): “Going Cashless at the Point of Sale: Hits and Misses in Developed Countries‚” Consultative Group to Assist the Poor‚ Focus Note No. 51‚ Washington DC.
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Business (B2B) M-PESA has evolved into a payment platform that lets businesses send and receive payments. In P2B model‚ businesses use M-PESA to promotional payments‚ field staff disbursements‚ salary disbursements‚ dividend payments‚ and government agencies can send payments to and collect fees from people with the B2P
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for regulations to be approved. Mobile technology is widely used in Kenya’s democratic process as political parties and individuals seek to communicate to the electorate through various media‚ including SMS‚ MMS‚ video and audio clips. ECONOMIC M-Pesa has a multitude of economic benefits as it facilitates safe storage and transfer of money at lower transaction costs. It simply facilitates trade‚ making it easier for people to pay for‚ and to receive payment for‚ goods and services. Payment of electricity
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this segment of the industry but wants to enter this part of the business with its new product the “Atlantic Bundle”. The R&D team has developed a new basic server “Tronn” combined with a software tool called “PESA” that enable the server to perform up to four times faster than the competition’s products. The development costs for the “PESA” software amount to $2 000 000. The task of devising a pricing strategy that would allow us to compete directly with Ontario has fallen to me and I must chose which
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Options Group 3 MBA Class of 2014 Alma Graduate School PRESENTATION OUTLINE Introduction Overview Issues Analysis Recommendations Strategic Implications INTRODUCTION Atlantic Computer has developed a new Tronn server and PESA software tool known as Atlantic Bundle and needs the right market price strategy for this product. The challenge is to attract customers and outcompete direct and main competitors in terms of prices‚ performance efficiency‚ reliability
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important goal is to increase profitability by selling ‘Tronn with PESA’ packages to consumers who want to operate web sites or share files. Among 4 price alternatives suggested in the case‚ the price based on value-in-use pricing analysis will be charged for ‘Tronn with PESA’ package. To achieve this goal‚ the company should overcome some impediments; one is that consumers are not accustomed to paying more money for the software tool such as PESA‚ and the other is that the company does not have sales
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high-tech products‚ has assigned Jason Jowers the responsibility of developing the pricing strategy for the new ‘Atlantic Bundle’. The bundle incorporates a new Tronn server and the Performance Enhancing Server Accelerator (PESA) software tool which allows the Tronn to perform up to four (4) times faster than its standard speed. The Tronn was specifically developed to meet an emerging U.S. marketplace opportunity and Jason Jowers has two weeks to develop a pricing structure to support an upcoming
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| Major Issues: 1. What price should Jowers charge Daytraderjournal.com do the Atlantic Bundle (i.e.‚ Tronn Servers +PESA software tool)? Calculate the prices for alternative pricing strategies. (Note from the Planning the Strategy section in the case that Jowers make a conservative estimate that two Tronn servers plays PESA equals the performance of four Ontario Zink servers.) 2. Anticipate the reactions to your recommendation and formulate plans to address
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Basic Segment market. Their response to the projected 36% compound annual growth in demand for Basic Servers has come in the form of the “Atlantic Bundle”. A Basic Segment server‚ called “Tronn”‚ with an innovative software tool. “Performance Enhancing Service Accelerator”‚ or PESA‚ which would allow the Tronn to perform up to four times faster than its standard speed. This case relates to the pricing of the Atlantic Bundle‚ focusing on the company DayTraderJournal.com. Pricing Methods In finding
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manufacturer of servers and other high tech products with a 20% market revenue share in the segment. The company plans to launch a basic server TRONN and software PESA due to growth in demand for basic servers. Important Details * competitor: ONTARIO ZINK * CAGR: 3%(BS segment) * TRONN along with PESA works FOUR times more efficiently. * Value of 2 TRONNs = Value of 4 ZINKs Four types of pricing strategies: * Competition based pricing * Cost plus pricing * Charging only for TRON
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