POSITIONING ANALYSIS 21 SEGMENTATION 21 TARGETING 22 POSITIONING 22 ANSOFF MODEL 23 Market penetration strategy: 24 Product development: 24 Market development: 24 DIVERSIFICATION: 24 BRIEF ANALYSIS OF “DABUR REAL” MAJOR COMPETITORS 25 TROPICANA 25 GODREJ XS 26 RECOMMENDATIONS 27 Introduction History of Dabur * The birth of Dabur goes back to 1884 when Dr. S.K Burman launches his mission of making health care products by opening a small pharmacy in Kolkata. * In 1896
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Tree Identification Log 1. Abies grandis‚ Grand Fir The Grand fir is a tall stately tree that can grow up to 80 metres when mature. The leaves are flat with rounded and notched ends and are dark green and grooved on top of two white bands underneath. The seed cones are barrel-shaped and yellowish-green‚ growing upright on the branches. The bark is a smooth and greyish brown with white spots and blisters filed with gummy resin when young. The bark becomes furrow and scaly with age. The Okanagon
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ABSTRACT Soft drinks are playing the vital role in the market and the companies are also getting the good profits on these products. The soft drinks industry has originated in 1772. Now these drinks spread all over the world and the millions of bottles is consumed every day. Now this business is a global one and the companies are facing high competition in this business and they are changing their strategies according to the situations. Pearl Beverages Pvt. Ltd. Takes a great
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nourishing experiences consumers enjoy. PepsiCo‚ Inc. is one of the world’s top consumer product companies with many of the world’s most important and valuable trademarks. PepsiCo was found in 1965 through the merger of Pepsi cola and Frito Lays. Tropicana was acquired in 1998 and PepsiCo merged with the Quaker oats company. The company consists of Frito lay North America‚ PepsiCo‚ beverages north America‚ PepsiCo international and Quaker food north America. . As 2001 began‚ PepsiCo was on the verge
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Tuesday and Wednesday will be spend in the islands of Bocas del Toro. These are for the most part‚ untouched by travelers. These islands are beautiful and include activities such as snorkeling and scuba diving to look at the coral reefs‚ boating‚ fishing and kayaking. Some of the native creatures living there include sloths‚ howler monkeys‚ toucans‚ parrots‚ iguanas and poison dart frogs. Bocas del Toro‚ the capital of the province is located on Isla Colon. The day will end when we return to
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four years‚ it had achieved am 80% increase in net income‚ on 30% lower sales‚ and with 75% fewer employees. PepsiCo’s major subsidiaries were the Pepsi-Cola Company‚ which was the world’s largest manufacturer and distributor of snack chips‚ and Tropicana Products‚ the largest marketer of branded juices. Throughout 1999‚ PepsiCo was closely tracking several potential strategic acquisitions. In the fall of 2000‚ it appeared that the right moment for an equity-financed acquisition had arrived. At this
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MARKET RESEARCH ON CONSUMER BUYING BEHAVIOUR AND AWARENESS OF DABUR REAL ACTIV Crm : 09’- 11’ Made by: Shubhra singh Meghna evita lall Yogita khanna DABUR REAL ACTIV Acknowledgement We express our sincere thanks to Mrs. Manisha Bachheti‚ our Project guide to
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Soft Drink | Isotonic drink | Juice | Tea | Mineral Water | | Pepsi | 7up Revive Isotonic Original | Tropicana Twister Orange | Lipton Ice Lemon Tea | Bleu | | Pepsi Light | 7up Revive Isotonic Lime Burst | Tropicana Twister Blackcurrant | Lipton Green Tea Lemon | | | Pepsi Twist | Excel8 Isotonic | Tropicana Twister Lychee | Lipton Tea 9 | | | 7up | Gatorade Grapefruit Drink | Tropicana Twister Apple | Lipton Red Tea | | | Mirinda 0range | Gatorade Tiger | | | | | Mirinda Strawberry
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The location I chose for my report and would love to see for my personal pleasure is Yellowstone National Park. Yellowstone National Park is a national park located primarily in Wyoming‚ although it also extends into Montana and Idaho. It was established by the United States congress and signed into law by President Ullysses S. Grant on March 1‚ 1872. It is three thousand four hundred and sixty eight square miles. It also is the oldest‚ largest and most popular national park in the continental
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C. and Sweney‚ M. (2009) Smoothie operators Innocent tread familiar path to lucrative deal‚ http://www.guardian.co.uk/business/2009/apr/07/innocent-smoothies-coca-cola‚ accessed on 16th March PepsiCo‚ UK & Ireland (2010) Tropicana‚ http://www.pepsico.co.uk/brands/tropicana‚ accessed on 17th March Food & Drink Innovation Network. (2010) Happy Monkey smoothies buck market trend‚ http://www.fdin.org.uk/2010/02/happy-monkey-smoothies-buck-market-trend/‚ accessed on 18th March
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