Unbounce Case Marketing Analysis Morgan Lapierre‚ Karan Ghag‚ Nethu Srikanthan‚ Brian Nanne‚ Gabe Greco‚ Justin Lebreton COMM 2036 Nature of Business Unbounce is categorized in the Internet Service industry. The narrow product provided by Unbounce includes landing pages which are manufactured and customized. The core product is the creation of an effective and efficient landing page. Unbounce offers I.T support‚ marketing feedback and pre made templates which is their augmented product. Problem
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O PY Parfums Cacharel de L’Oréal 1997-2007: D O N O T C Decoding and Revitalizing a Classic Brand 03/2014-4929 This case was written by Nicholas Rowell‚ Research Associate‚ under the supervision of Pierre Chandon‚ Associate Professor of Marketing‚ and Klaus Wertenbroch‚ Professor of Marketing‚ both at INSEAD. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation
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End of Book Case Studies 16/7/03 3:17 PM Page 674 674 Q End-of-book: Case studies products as being Australian made—multinational ownership notwithstanding. Dick Smith marketed his own Dick Smith-branded food products as not just Australian made but also made by Australian owned companies‚ thereby keeping employment and profits in Australia—threatening the brand image of rival multinational brands. We are starting to see the impact of the ‘buy Australian’ theme on the marketing
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FINA 6092 Advanced Financial Management Harvard Business School Case Study ! Shenzhen Development Bank Case Report Section A: Group 6 Name CATALOGUE PART 1: BACKGROUND INTRODUCTION ..................................................................... 1 PART 2: THE INVESTMENT VALUE OF SHENZHEN DEVELOPMENT BANK ..... 1 PART 3: RISK ANALYSIS .................................................................................................... 2 PART 4: RISK CONTROL .........
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sense of teamwork and purpose. As a result‚ Southwest’s employees work very hard for less money and benefits of this include quicker turnaround times and less employees needed to run daily operations. The two biggest imitators who were potential threats to Southwest were Continental Lite and United’s Shuttle. Neither one of these airlines could match Southwest’s turnaround time of 15 minutes as they both struggled to even get their times under a half an hour. Southwest’s pilots averaged 20 more hours
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different outcome in the wake of the Asian financial crisis in year 1997. Fast actions were required to curtail the financial threats and massive restructuring efforts were imminent. Samsung utilized this opportunity wisely and the result was a turnaround from $15 billion debt to $4.6 billion within a short period of 5 years. In the 2000’s‚ Samsung Electronics ‚ based on Seoul Korea‚ become the second-mostprofitable global technology company after the Microsoft By 2007‚ Samsung had become one of
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Monica Free Case Study Background Apple’s history begins in 1976 when Steve Jobs and Steve Wozniak founded Apple Computer. The Apple II was released in April 1978 which sparked a computer revolution. Apple launched its IPO in 1980. Apple was the leader in computers and computer programing until IBM entered the PC market in 1981. Within 4 years‚ Apple’s net income fell 62% pushing the company into a crisis. Steve Jobs was replaced by John Sculley in 1985 who helped push the Mac into new
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market practices‚ finally‚ Chung Mong Koo received a 3 years jail term for embezzling more than $100million which it damage the company image and reputation. In 2009‚ even with decreased image and reputation of Hyundai‚ with Hyundai CEO’S embezzling case‚ Hyundai was the only major global manufacturer increased its sales in the U.S.‚ while its competitors Toyota‚ Honda and General Motors has dropped down.
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Do a five forces analysis of the airline industry in 1999 with the information available in the case study - Threat of new entrants o Airport slot availability • There is limited access to airport slots as national airlines had access to the best slots in the major airport hubs and new entrants to the market would only have little success as they would be given none or off-peak slot allocations at the airports • So-called grandfather rights at certain airports. • For instance in Heathrow
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DUCATI EMBA 2014 – 2016 Group Booetes Sweta Gupta Sven Henkes Paul Jäkel Thomas Lautenbach Ignacio Santiago Georgia Tirologou Page # 1 EMBA 2014 – 2016 BUS Group Booetes Ducati Case Introduction (How did Ducati become the second most profitable motorcycle maker in the world despite its small scale?) In the summer of 1996 Frederico Minoli was appointed as the CEO of Ducati in order to lead the company into a new era of profitability and to establish Ducati as a brand to contend with in the sports
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