Case Study
Executive Summary
Samsung is a company that has been steadily growing throughout the last decade. Samsung has made themselves noticeable as one of the most innovative, quality brands in the electronics industry. They strive to be sustainable and achieve competitive advantage by remaining at the forefront of the digital market. Samsung’s policy is to devote human resources and technologies to create superior products and service thereby contributing to a better global society.
Samsung is one of the world’s largest technology providers. It was founded by Lee Byung-chul in 1938. It started out as a trading company exporting various products from South Korea to Beijing, China. The word Samsung means “three stars” in Korean. It became the name that was associated with different types of business establishments in South Korea and in various parts of the world.
But, the company’s challenges turned into a different outcome in the wake of the Asian financial crisis in year 1997. Fast actions were required to curtail the financial threats and massive restructuring efforts were imminent. Samsung utilized this opportunity wisely and the result was a turnaround from $15 billion debt to $4.6 billion within a short period of 5 years.
In the 2000’s, Samsung Electronics , based on Seoul Korea, become the second-mostprofitable global technology company after the Microsoft
By 2007, Samsung had become one of the most innovative global electronic makes with its four research devisions: semiconductors, telecommunications, digital media and flat screen LCD displays. In 2009 and 2010, the US and EU fined the company, together with eight other memory chip makers, for its part in a price-fixing scheme that occurred between 1999 and 2002. Other companies fined included Infineon Technologies, Elpida Memory and Micron Technology. In December 2010, the EU granted immunity to Samsung Electronics for acting as an informant during the investigation (LG Display, AU Optronics, Chimei InnoLux,
Samsung is a company that has been steadily growing throughout the last decade. Samsung has made themselves noticeable as one of the most innovative, quality brands in the electronics industry. They strive to be sustainable and achieve competitive advantage by remaining at the forefront of the digital market. Samsung’s policy is to devote human resources and technologies to create superior products and service thereby contributing to a better global society.
Samsung is one of the world’s largest technology providers. It was founded by Lee Byung-chul in 1938. It started out as a trading company exporting various products from South Korea to Beijing, China. The word Samsung means “three stars” in Korean. It became the name that was associated with different types of business establishments in South Korea and in various parts of the world.
But, the company’s challenges turned into a different outcome in the wake of the Asian financial crisis in year 1997. Fast actions were required to curtail the financial threats and massive restructuring efforts were imminent. Samsung utilized this opportunity wisely and the result was a turnaround from $15 billion debt to $4.6 billion within a short period of 5 years.
In the 2000’s, Samsung Electronics , based on Seoul Korea, become the second-mostprofitable global technology company after the Microsoft
By 2007, Samsung had become one of the most innovative global electronic makes with its four research devisions: semiconductors, telecommunications, digital media and flat screen LCD displays. In 2009 and 2010, the US and EU fined the company, together with eight other memory chip makers, for its part in a price-fixing scheme that occurred between 1999 and 2002. Other companies fined included Infineon Technologies, Elpida Memory and Micron Technology. In December 2010, the EU granted immunity to Samsung Electronics for acting as an informant during the investigation (LG Display, AU Optronics, Chimei InnoLux,
References: and Appendices Lee, Mushin, Samsung Uses Theory Z To Become A Living Organization, September 1992 Copyright © 2012 by College of Management, Mahidol University Quelch, J., & Harrington, A. (2008). Samsung Electronics Company: Global Marketing Operations. Harvard Business School , 32. Kotler, P., & Keller, K. L. (2008). Marketing Management (13th Edition ed.). Upper Saddle River: Pearson Education.