MKT B370 Operations Management SPECIMEN EXAMINATION PAPER Important Note: This specimen examination paper serves solely as an illustration of the types of questions which may be contained in the examination. Students should not construe these questions as the actual examination questions nor part of the actual examination paper. In addition‚ this specimen examination paper does not purport to represent the complete scope or coverage of the course and the distribution of the topics to be examined
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CUSTOMER MANAGEMENT PROCESSES It becomes extremely important in today’s competitive world to outsmart the competitors not only by innovations in product and quality but to introduce new strategies in selecting‚ acquiring and maintaining a healthy relationship with the customers for the overall development of the company. The customer management processes involves: * Selecting a customer by creating customer segments based on the customer value proposition. Selection can be based on demographic
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Customer relationship management (CRM) is a business philosophy and set of strategies‚ programs‚ and systems that focuses on identifying and building loyalty with a retailer’s most valued customers (Levy‚ Weitz 275). A loyal customer is one who is committed to purchasing merchandise and services from a specific retailer‚ he or she resists the efforts of competitors‚ and also has an emotional attachment to a retailer. The four steps involved in the formation of a CRM program are collecting customer
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for customer relationship management. It entails all aspects of interaction that a company has with its customer‚ whether it is sales or service-related. While the phrasecustomer relationship management is most commonly used to describe a business-customer relationship‚ CRM systems are used in the same way to manage business contacts‚ clients‚ contract wins and sales leads. CRM is often thought of as a business strategy that enables businesses to: Understand the customer Retain customers through
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to search for requested files that another file clerk had not been able to find in the expected place. It was estimated that 40 percent of the requested files were these “no hit” files requiring a search. Often these “no hit” files were eventually found stacked in the requester’s office. The primary “customers” of the file clerks were underwriters and claims attorneys. UNDERWRITING Company management and operations analysts were consistently told that the greatest problem in the
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Role of Operations Management This paper describes operations management and how it is applied in the banking field. Operations management is fundamental for any business seeking a competitive advantage in productivity. The role of operations management is to efficiently and effectively produce quality goods and services to create wealth. Bank operations management is the foundation of banking. Processing daily transactions‚ controlling and managing trades and sales and supporting front and back
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Introduction Prof. Christian Terwiesch Operations in a Restaurant Prof. Christian Terwiesch Operations in an Emergency Room Prof. Christian Terwiesch Operations from the Perspective of the Customer Prof. Christian Terwiesch Four Dimensions of Performance Cost Quality ▪ Efficiency ▪ Product quality (how good?) ▪ Process quality (as good as promised?) Variety Time ▪ Customer heterogeneity ▪ Responsiveness to demand Important for - Performance measurement
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MODULE INTRODUCTION TO PRODUCTION AND OPERATIONS MANAGEMENT Content of module: Introduction to production and operations management‚ definition of ‘production’ and ‘operations’ management‚ meaning‚ scope and history of evolution. INTRODUCTION TO PRODUCTION AND OPERATIONS MANAGEMENT Production is the process by which raw materials and other inputs are converted into finished products. Production and operations management (POM) is the management of an organization’s production system. A production
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INDIVIDUAL FINAL EXAM SPECIALISATION COURSE OPERATIONS AND SUPPLY CHAINS Read this carefully This exam is a closed book exam: you are not allowed to have books‚ articles‚ notes etc. on your desk. Please take care of your handwriting. You need to be very specific about which question you are answering - it is noticed here that often one question exists of several sub questions. Please explain all your answers and write down your name and student number on each sheet
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CUSTOMER RELATION MANAGEMENT • MODULE CUSTOMER MANAGEMENT • LECTURER DR GEOFF WINTER • TOPIC CUSTOMER RELATION MANAGEMENT. • SUBMITED BY MUHAMMAD AMIR • I.D. 39644 • GROUP D TABLE OF CONTENT 1. EXECUTIVE SUMMARY 2. DEFINITION OF CUSTOMER RELATION MANAGEMENT 3. QCI CUSTOMER MANAGEMENT MODEL 4. DISCUSSION 5. CONCLUSION 6. CITATIONS EXECUTIVE SUMMARY This paper discuss
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