Under Armour Case Analysis Current Situation: Founded by Kevin Plank in 1996‚ as KP Sports and then later on renamed to Under Armour (logo as UA) has been profitable and well known since the time it was founded. Under Armour rapid growth in very short term has been due to maintaining a competitive advantage by always having top-notch products and adopting new strategies to compete with the rivals. Since 1996‚ company sales‚ profit‚ assets and equity have been increasing. Today Company is not only
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Under Armour Case Analysis 1. Five forces analysis for the performance apparel industry Buyer Bargaining Power: High There are a lot of performance apparel companies out on the market‚ which has created a wide variety of product options for customers. With different brands out on the market‚ each one has its own specific style and designs‚ which allows the customers to choose who has the best quality and price. Substitute Products: Low Having a lot of performance apparel companies out on the
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of Maryland ‘special team’s captain’ came up with a game-changing the idea to revolutionize athletic-wear. Growing frustrated with having to change‚ and wash cotton tee shirts so frequently‚ Plank came up with the idea for the HeatGear tee shirt. Under Armour’s first product ever‚ developed through extensive research; the HeatGear tee shirt is made from synthetic fabrics designed to be sweat resistant‚ comfortable‚ and reusable. Kevin Plank started his journey in Georgetown‚ Washington DC. Working
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competitors as Nike and Adidas. UnderArmour has been able to distance themselves with a new‚ fresh image but at the same time they are still producing equipment that rivals the biggest competitors of the business. Not only has Under Armour seen success in their industry‚ but their success Financially has been completely overlooked and underrated. Their value added has ben unbelievable for their shareholders and in the public eye the company has been a fast rising competitor. According to the Under Armour
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remember that Under Armour is a North American brand and the greatest percentage of these team rights that they own are North American-based teams. Though it would be great to expand into global markets in Europe and Asia‚ and keep signing rising star athletes‚ they must first protect their house. In fact‚ that has been the main slogan used by UA often‚ “protect this
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Under Armour’s accomplishment over the last ten years has been nothing but remarkable. However‚ serious threats to the company growth should be a concern. Under Armour is strongly overlooking the fierce competition in the sports apparel industry that has the potential to seriously hold back the continued success of the company. For instance‚ the marketing strategy of Under Armour should face severe scrutiny as the company delivers a particularly wide-range of products‚ still they only focus on their
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From : Adam‚ Under Armour Junior Analyst To : Kevin A. Plank‚ Under Armour Chairman‚ President‚ and CEO Date : December 18‚ 2011 Subject : Under Armour’s Strong Financial Performance from 2008 to 2010 In order to help Under Armour acknowledge its position within the sport apparel and gear industry‚ I researched and constructed an analysis of the company’s financial performance from 2008 to 2010. Over the last three years‚ Under Armour posted a strong financial performance. From 2008 to 2010‚
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Porter’s analysis of Under Armour Competition in the industry Only a few companies have the sheer size and established distribution channels to compete against UA. The biggest of these competitors are Nike and Adidas. Both these companies have higher market share and total annual sales than UA. Nike’s trailing 12 month sales is over 31billion‚ Adidas’ trailing 12 month sales is over 16billion‚ and UA’s trailing 12 month sales is just under 4billion. Potential of New Entrants Into the Industry
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2013 Company Background Under Armour is an American sports clothing and accessories company. Under Armour is a supplier of casual apparel and sportswear. The global headquarter of Under Armour is located in Baltimore‚ Maryland. The firm has started offering footwear in the year 2006. The European headquarters are in Amsterdam’s Olympic Stadium while the additional offices are in Hong Kong‚ Jakarta‚ Indonesia‚ China‚ Canada‚ Toronto‚ Denver and Guanghour. Under Armour was established in the year
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Nike.inc SWOT analysis Strengths: y y y y y y y y y y y y y Nike is a globally recognized for being the number one sportswear brand in the World. Nike being a competitive organization has a healthy aver sion towards its competitors i.e. during Atlanta Olympics‚ Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step‚ it gained valuable coverage. Nike has no factories; rather it uses contract factories to get the
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