Currently‚ economic world are more dynamic. Many developed countries such as European Union‚ US‚ and Japan as the largest economic are going to be overtaken by developing countries‚ particularly BRIC. BRIC stands for Brazil‚ Russia‚ India‚ and China. Those countries are growing rapidly and making contribution to the world economy as Goldman Sachs (2010) said‚ “Between 2000 and 2008‚ the BRICs contributed almost 30% to global growth in US Dollar terms‚ compared with around 16% in the previous decade”
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SUMMER INTERNSHIP REPORT Hindustan Unilever Pureit MARKET RESEARCH ON WATER PURIFIER PRODUCT NAME- PURE IT SUBHEADING: HOW TO ACHIEVE 100% MANNING IN HUL BY SANDEEP SINGH BHATIA IMM-09-II-247 ACKNOWLEDGEMENT I feel great pleasure for the completion of this project. At the very outset I would express my sincere thanks and deep sense of gratitude to personnel who helped me during the collection of data and gave me rare and valuable guidance for the preparation of this report. I
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parent-child relationship. If research is done‚ the research surrounds fathers who belong to the middle- and upper-class. The article entitled “Father Involvement in Urban Low-Income Fathers: Baseline Associations and Changes Resulting From Preventive Intervention” examines father involvement among ethnically diverse‚ low-income fathers. The goals of the research consist of filling the gaps of the literature‚ by studying a different population‚ and evaluating if whether attendance of workshops that
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Analyzing the marketing strategy of AUDI in Indian market Introduction: The main principle of this research proposal is to analyze the marketing strategy of Audi in Indian market. This research proposal further reveals the approaches or a way of methods to achieve the expected results of this research and to gain knowledge of Audi’s marketing strategy and Car market in India. The idea of this research is raised from the main aim of Audi India. Their aim is to be leading luxury car brand in
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DISCLAIMER Notes to the Annual Report on Form 20-F This PDF version of the Unilever Annual Report on Form 20-F 2012 is an exact copy of the document filed with the SEC at www.sec.gov. Certain sections of the Unilever Annual Report on Form 20-F 2012 have been audited. These are where indicated on pages 23 to 29. The Annual Report on Form 20-F 2012 references the Unilever Annual Report and Accounts 2012. The sections of the Unilever Annual Report and Accounts 2012 that have been audited are set out on pages
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Coming from an low income family made life problematic‚ which shaped the humble person I am today. My identity is influenced by my background watching the dedication my parents on working hard despite the low income jobs they held. I am motivated by observing their struggles and successes‚ they made the impossible possible Life wasn’t always easy growing up in a poor family fortunately‚ I am descended from hard working‚ motivated parents. Often times people take things for granted because they have
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Colgate-Palmolive ------------------------------------------------- A Complete Marketing Strategy OBJECTIVES There are three fundamentals that Colgate-Palmolive stated; which are: * Caring The Company cares enough about the people‚ among Colgate people‚ customers‚ shareholders or even business partners. Colgate is committed to act with compassion‚ integrity‚ honesty and high ethics in all situations‚ to listen with respect to others and to value differences. The Company is also committed
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structuring advice on products and services: Dove shampoo Responding to new competitive conditions in its business environment‚ Unilever corporation has evolved into one of the foremost transnational companies and began to penetrate the home and personal market (Boone and Van Den Vosch‚ 1996; Maljers‚ 1992). With the marketing leverage and established brand name of Unilever‚ Dove became a success story shortly after its launch. The accomplishment of Dove has largely been built on Unilever’s ability
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Report of the Sustainable Living Plan Small Actions. Big Difference. 2 Content The Unilever emporium ............................................................................ 4 Strategy .................................................................................................... 4 Analysis and critical evaluation ...........................................................
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marketing academia as the 4Ps Marketing Mix framework‚ “the Rosetta stone of marketing education” according to Lauterborn (1990). The Mix has its origins in the 60’s: Neil Borden (1964) identified twelve controllable marketing elements that‚ properly managed‚ would result to a “profitable business operation”. Jerome McCarthy (1964) reduced Borden’s factors to a simple fourelement framework: Product‚ Price‚ Promotion and Place. Practitioners and academics alike promptly embraced the Mix paradigm
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