Egypt Egypt CUSTOMER SATISFACTION SURVEY At Dove‚ we’re always looking for new ways to keep our valued customers happy. Could you please take a moment to complete the following questionnaire and give each item a rank. Name: Gender: Occupation: Location (Address and Contact info): Age: What is the most attractive thing that would make you prefer Dove over competitive products? ……………………………………………………………………………… Very dissatisfied | Dissatisfied | Neither | Satisfied |
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specific to rural consumers. Britannia Industries launched Tiger Biscuits especially for the rural market. It clearly paid dividend. Its share of the glucose biscuit market has increased from 7 per cent to 15 per cent. About the company Hindustan Unilever Limited (abbreviated to HUL)‚ formerly Hindustan Lever
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Chapter : 1 EXECUTIVE SUMMARY 1. EXECUTIVE SUMMARY The main objective of the project is to get the full knowledge of the products of the HUL and how they are using the distribution network as a key differentiating factor from its competitors. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. HUL are also looking to tap the market in rural
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STUDY OF HINDUSTAN UNILEVER LTD With respect to Strategic model Contents: I. Company overview a. Mission b. Corporate purpose c. Objectives Strategic position II. Environment a. Porter’s five forces b. SWOT c. Market segments and strategic customers:STP Value chain III. Strategic choices IV. Corporate level strategies a. Takeovers b. Joint ventures c. Organic growth d. Integration Business level strategies a. Product innovation b. Market development c. Pricing strategies V.
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DATE: 10 OCTOBER‚ 2013 TO: MR. NITIN PARANJPE‚ MD AND CEO HINDUSTAN UNILEVER FROM: RATUL KAPOOR RE: STRATEGIC ANALYSIS ________________________________________________________ In response to our conversation on October 1‚ I have prepared a strategic analysis to assess the current competitive position of Hindustan Unilever Limited in the Fast Moving Consumer Goods (FMCG) industry. Considering the environmental factors slower gross domestic product growth and high levels of consumer
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is part autobiography‚ part social and business history of India during the last decade under the British‚ part family chronicle‚ and part analysis of public and private institutions in India‚ part history of Hindustan Lever Limited (now Hindustan Unilever Limited) and part record of Indian Manager’s career in management. It is very well-written in a clear plain style and simple language‚ with an eye to details. It is socio-economic history at its very best. It captures the life of five generations
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greater disposable income in these families‚ more and more people are able to afford personal care products that are not considered a necessity. Hindustan Unilever is the market leader in deodorants‚ with 31.5% market share. Its flagship product‚ Axe‚ is highly sought after by both middle and upper classes. Other brands under Hindustan Unilever are Rexona and Dove‚ whose deodorants are popular in the Indian market too. After Hindustan Lever‚ Paras Pharmaceuticals and McNroe Chemicals are the biggest
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Unilever in India: Hindustan Lever’s Project Shakti-Marketing FMCG to the rural Consumer Case Analysis Notes Section E‚ Group 7 Submitted By Anshu Khanna PGP/17/257 Diksha Singh PGP/17/267 Mohd. Shajeer PGP/17/277 Priya Chandak PGP/17/287 Shiji Thilak PGP/17/297 Q1q Q1)How is HUL placed in the Indian Consumer market? Hindustan Unilever Limited is the biggest player in the market share of FMCG sector of the country. The FMCG sector of the country is the fourth largest
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3.0. REVIEW OF LITERATURE According to James F. Engel and Roger D Blackwell‚ (1986)‚ noted that the behavior is likely to show variations from individual to individual‚ from product to product and from an individual of one region to individual of another region. Thus analyzing the consumer behavior is a prerequisite though the process is highly complicated. At the same time‚ a firm’s ability to establish and maintain satisfying exchange relationships depends on the level of understanding of buying
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VUCA is an acronym used to describe or reflect on the volatility‚ uncertainty‚ complexity and ambiguity of general conditions and situations. The common usage of the term VUCA began in the late 1990s and derives from military vocabulary and has been subsequently used in emerging ideas in strategic leadership that apply in a wide range of organizations‚ including everything from for-profit corporations to education. Meaning The deeper meaning of each element of VUCA serves to enhance the strategic
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