Preview

Dove Customer Satisfaction Survey

Satisfactory Essays
Open Document
Open Document
475 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Dove Customer Satisfaction Survey
Egypt
Egypt

CUSTOMER SATISFACTION SURVEY At Dove, we're always looking for new ways to keep our valued customers happy. Could you please take a moment to complete the following questionnaire and give each item a rank.

Name:
Gender:
Occupation:
Location (Address and Contact info):
Age:

What is the most attractive thing that would make you prefer Dove over competitive products?

……………………………………………………………………………… Very dissatisfied | Dissatisfied | Neither | Satisfied | Very Satisfied | Overall Experience | | | | | | Quality of product | | | | | | Protection of skin | | | | | | Suits your skin complexion | | | | | | Hygiene | | | | | | Lather | | | | | | Fragrance | | | | | | Lasting of fragrance | | | | | | Packaging | | | | | | Size of soap bar | | | | | | Value for money | | | | | | Availability & Variety | | | | | | Variety of fragrances | | | | | | Availability of Offers | | | | | | Variety of sizes | | | | | | Availability in stores | | | | | | Availability of promotion |

Competition:
*Give a rank to each brand in each of the categories from 1 to 5. 1= poor, 5= excellent Lifebuoy | Lux | Camay | Fa | Dove | Brand of Soap | | | | | | Quality of product | | | | | | Protection of skin | | | | | | Suits your skin complexion | | | | | | Hygiene | | | | | | Lather | | | | | | Fragrance | | | | | | Lasting of fragrance | | | | | | Packaging | | | | | | Size of soap bar | | | | | | Value for money | | | | | | Variety of fragrances | | | | | | Availability of Offers | | | | | | Variety of sizes | | | | | | Availability in stores | | | | | | Availability of promotion |

1. Have you ever used Dove soap?
•Yes
•No
2. If yes, it is because:
•perfume
•color
•long lasting
•hygienic
•protect skin

You May Also Find These Documents Helpful

  • Better Essays

    Customer Satisfaction

    • 2954 Words
    • 12 Pages

    E-Z RP is a small company compared with Datatronics, which was able to compete on perspective of customer service. This quality of service makes E-Z RP to get acquired by Datatronics. Matt Rubezahl was a development manager with a small team at E-Z RP, but this acquisition made every one worried about their position at Datatronics. However, the many personnel were able to continue being employed. The situation has been of which almost all of the opportunities E-Z RP employees had been possessing in E-Z RP had been no longer widely used and in addition they had been quite integrated into this Datatronics lifestyle in line with the corporation’s wants as an alternative to exactly what this staff had been qualified to accomplish as well as exactly what these people carry out greatest. Matt was delegated as a customer service head, which he never been before. By seeing the situations going on at Datatronics customer service, even though he do not have enough knowledge in that field; Matt identified some basic flaws in that and brought them to the notice of Joel McGivern, who is the CIO of Datatronics. joel ended up being wary of thinking about improving customer service as a result of improved paying, nevertheless, he ended up being reactive towards the concept that upgrades have to be made.(Smith & MCKeen, 2008)…

    • 2954 Words
    • 12 Pages
    Better Essays
  • Satisfactory Essays

    Marketing Plan Outline

    • 835 Words
    • 4 Pages

    1 Brand These are Brand Competitors because.…(include complete description of the product, how it is marketed and the financial situation of the company)…

    • 835 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Hbr Dove Case

    • 1643 Words
    • 7 Pages

    Dove’s main goal is to continue to gain market share through the improvement of their brand image. The Ernest Dicher Institute conducted a research study for Dove and they found that consumers associate Dove with being a reliable moisturizer but that the brand was also old-fashioned.…

    • 1643 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    A Case Study on River Island

    • 8185 Words
    • 29 Pages

    To collect and analyse the data and findings an SPSS has been used. From the finding it has shown that there is strong relation between brand and customer. It has been explained thoroughly. Relative recommendations have been given which shows a proposed work and research has been further addressed.…

    • 8185 Words
    • 29 Pages
    Powerful Essays
  • Powerful Essays

    Hips Feel Good

    • 1140 Words
    • 5 Pages

    In conjunction with the above information already given the Dove brand has quite a bit of experience selling consumer goods. The Dove brand is an established specialty good the purpose of their product is to appear unique so that customers can distinguish…

    • 1140 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Dove Commercial Analysis

    • 692 Words
    • 3 Pages

    Let’s be honest, how many opportunities does one have to swaddle themselves in rich, velvety, layers of chocolate? Well if you’re the star of a Dove chocolate commercial, every day! Dove’s “Pure Silk” chocolate commercial plays up the appetizing name of their treat by using specific appeals that charm adult women right out of their diets. The writers of the commercial achieve these appeals through the use of words with pleasurable connotations, slow and sultry pace and music, and a beautiful actress.…

    • 692 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Dove Case Study

    • 2446 Words
    • 10 Pages

    Dove was developed in the United States as a non-irritating skin cleaner for pre-treatment use on burns and wounds during World War II. In 1957, Dove bar reformulated as a beauty soap bar. In 1970s, the company launched promotional campaign for shop’s mildness as found in the study that Dove to be milder than 17 leading bar soaps. Through the years, Dove has expanded its product line to body wash, facial cleansers, moisturizers, deodorants and hair care products. In 2005, Unilever’s Dove product line revenue reached $3 billion. However, even though these events make Dove appear as a flawless brand, both Dove’s sales and market share were dwindling and the competition remains on the rise. Thus, under the management of Kerstin Dunleavy, a re-launching of the brand was in order to bring Dove’s beauty products to the next level. Within this document, a detailed look at Dove’s positioning before and after the re-launch is given, as well as investigating and identifying opportunities within the marketing arena and making recommendations for the next phase of the re-launch titled “Campaign for Real Beauty.”…

    • 2446 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Flare Fragrances

    • 3543 Words
    • 15 Pages

    Since its origin as a small manufacturer of women’s perfume in 1955, Flare Fragrances Company, Inc. has grown into the #4 competitor within the women’s fragrance market. Loveliest was introduced in 1975 and has been Flare Fragrances namesake since. In 1996, Flare Fragrances introduced Awash and has introduced a new fragrance every two to three years since, with our most recent being Natural. Jump ahead to 2008, we are in the midst of a recession with most companies making little to no additional profit from the year prior. Flare Fragrance was fortunate to grab a 2% share increase and is contemplating launching their new fragrance Savvy or entering a new channel into Drug Stores. Most importantly, Flare sees their 2% share increase as weak and wants to ensure greater success for 2009.…

    • 3543 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    During this phase, the committee started looking at the old pattern on getting patients satisfaction, saw that staffs were not motivated, some staff were not sure what the patient satisfaction survey was located in their unit, some leaders did not encourage the use of survey as a mean for patient satisfaction. The committee also realized that the hospital goal patient communication system though standardized was not implemented effectively in all units. There was very few educational programs for nurses on communication, and hourly rounding.…

    • 84 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Baker, Rosie. "PERSONAL CARE: Dove Extends Men 's Range to Win Post-Lynx Market Share." Marketing Week (2009): 5-. ABI/INFORM Complete. Web. 19 Nov. 2012.…

    • 3311 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Dove Case Analysis

    • 1109 Words
    • 5 Pages

    Prior to the year 2000 Unilever’s Dove brand has only one product, i.e. beauty bar. The brand name depended upon the functionality benefits of the beauty bar, i.e. moisturizing benefits. In the year 2000 Unilever wanted to introduce various beauty care products under the Dove 's umbrella brand by Brand Extension (pg.no. 258 Kotler, & Lane, 2008 ). As a Masterbrand Dove should create a strong association between other…

    • 1109 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Customer Satisfaction

    • 550 Words
    • 3 Pages

    Satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a product’s perceived performance in relation to his/her expectations.…

    • 550 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Before Unilever transformed Dove into an iconic Masterbrand, it was a functional, recognizable brand. In order to market a new product to consumers, Dove had a competitive advantage. Introduced as a revolutionary form of soap, Dove swept the market in 1957 when it launched its beauty bar, a new formula. The beauty bar removed Dove from the cognition given to a regular bar of soap. It was not ordinary soap, which was now “old-fashioned”; it was a beauty bar that had the ability to moisturize and cleanse while eliminating the usual irritation and dryness received from toilet soap. This differentiation enabled brand awareness for Dove.…

    • 714 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Principles of Marketing

    • 7733 Words
    • 31 Pages

    The BRANDZ ranking provides sector and geographic coverage of market facing brands, including brands in…

    • 7733 Words
    • 31 Pages
    Powerful Essays
  • Powerful Essays

    Customer Satisfaction

    • 5880 Words
    • 24 Pages

    Under the modern marketing concept all marketing activities have to centre the consumer. Effective marketing therefore requires a clear picture of the consumer characteristics. Hence, it is the duty of business concern to study such factors to understand the consumer’s preference.…

    • 5880 Words
    • 24 Pages
    Powerful Essays