A PROJECT REPORT On Study of Consumer Behaviour towards Products Of Hindustan Unilever Ltd (HUL) (Submitted in partial fulfillment of the requirement of Bachelor of Business Administration‚ Distance Education) Punjab technical University‚ Jalandhar Project Report Guide: Submitted By: Name: Mrs. Nisha Solanki Name: Kalpesh Patel Designation: Asst. Professor Enrolment
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THURSDAY‚ MARCH 23‚ 2006 Unilever in India: Hindustan Lever’s Project Shakti Marketing FMCG to the Rural Consumer Marketing Management (MKG1010) International University of Japan‚ Fall 2005 Nishino Kei Pham Thi Thuy Ha Suwannathat Sanpat Tan Siew Siew Zha Li Executive Summary HLL has enjoyed a competitive advantage as a sole provider of personal hygiene care products before the liberalization of India’s economy. However‚ with the entry of foreign MNC‚ HLL is suffering from stagnant
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and African businesses of Unilever‚ a giant of the world’s consumer-goods industries. But even with more than a century of experience in some of these countries‚ Unilever tripped up. Few companies have had the head start in places like Africa‚ China‚ India and Latin America that Unilever enjoyed. Yet despite the Anglo-Dutch giant’s formidable range of products and unprecedented depth of local knowledge‚ when rivals began to push harder its empire came under threat. Unilever was forced to re-examine
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A Project Report On “Study of supply Channel Management of Hindustan Unilever Limited.” [pic] Submitted By Partho mukherjee PGDM (operations) Sem 3rd under the guidance of mr. Vivek swami sinhgad institute of business administration&research S. NO. 40/4A+4B/1 NEARPMCOCTROI POST‚ KONDHWA –SASWAD ROAD‚ KONDHWA (BK) PUNE-411048
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A. Strategic resources required 1. Core Competencies Flexible with seasons Fashion is fickle‚ and trends come and go. For Katsa Co. to be able to survive in the cutthroat world of fashion‚ it has to be able to keep up with the fast-changing trends. The company has to be forward-looking: anticipating what designs would prove popular for the forthcoming seasons Innovative designs Through test market surveys‚ we will able to determine what designs are more popular with our target market‚ which
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Unilever in Brazil Case Write Up Unilever should launch new detergent powder to attract low-income detergent users in the Northeast Brazil. The company will be able to make use of its strong brand in launching the new product and also Unilever will be able to keep its profitability by positioning the new product into different segment from Unilever’s other products‚ OMO and Minerva. The economic upturn by Plano Real brought the higher purchasing power for consumers in the Brazil and this has
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Note: Solve any 4 Cases Study’s CASE: I Playing to a new beat: marketing in the music industry Good old fashioned rock ‘n’ roll could be dead. If a mobile phone ringtone in the shape of the vocalizations of the animated Crazy Frog dominates the billboard charts for months on end‚ then it could well signal the death knell for the industry‚ and how it operates. If this ubiquitous amphibian’s aurally annoying song‚ converted from a mobile phone ringtone‚ outsold even mainstay acts such as Oasis
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Unilever in India – Hindustan Lever’s project Shakti – Marketing FMCG to the rural consumer Summary Hindustan Lever (HLL) formed in 1956 is an Indian subsidiary of Unilever Limited (world’s largest FMCG Company). It was a market leader with a share of 40-45%. HLL’s growth has been related to the political development of the country. The heavily regulated Indian economy between 1947- 1980’s was characterised by License Raj which imposed restrictions on investments by the private players. In 1990
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Unilever parenting& Diversification trough forward integration in the car industry Strategy in Work Egon Christopher Westerhausen Summer 2009 Growth share matrix 3 Building the growth Share Matrix from the Parenting Matrix given in the case study. Question 1 5 MARKET SHARE 5 Unilever Question(ii) 6 Positive and negative bias of a merger. 7 Question (i)Determine other areas of forward integration that car manufactures might consider and explain why? 8 Strategy that may
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Knowledge Management – a case study – Unilever Global 2012 Outline I. Abstract II. Keywords III. Introduction IV. Literature Review V. Aim of Research and Research Questions VI. Methodology and Research Sample VII. Practical Applications VIII. References Abstract This proposal is presented to examine the cultural factors that influence knowledge management in Unilever global. The intended outcome of the study is a list of factors that Unilever management can use to evaluate their
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