procter & gamble v/s Uniliver Project Report Financial Analysis Section (A) Table of Contents Acknowledgement 4 UNILIVER 5 History 5 Introduction 5 Business Vision 5 Mission Statement 6 Brands of Uniliver 6 PROCTER & GAMBLE 7 Introduction 7 Business Vision 7 Mission Statement 7 Brands 7 Uniliver Financial Statements Ratios Analysis (2012 v/s 2013) 8 Information to Management 8 1. Operational Analysis 8 Gross Margin 8 Profit Margin 8 2. Resource Management 8 Asset turnover 8 Working capital Management
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DOVE: EVOLUTION OF A BRAND Ques What is a brand? Why does Unilever want fewer of them? * Definition: A name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. Why fewer brands? * Global decentralization brought problems of
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analyse SABMiller’s internal strengths through identifying its core competencies and therefore its competitive advantage. A SWOT analysis will then be used to generate potential strategic direction by further analysis of their internal strengths and weaknesses and their potential to take advantage of‚ and overcome‚ external opportunities and threats. A financial analysis of the company over the five year period will also be used to deduce SABMiller’s financial status and to determine whether they
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that will facilitate the revitalizing and sustainability of the company’s before the situation get worsen. JPL is among the major players in FMCG industry in India‚ with other contenders like Nestle and Unilever dominating the market. In 2007‚ JPL controlled 30% market share while Nestle and Unilever shared the balance. These rival companies invest lot of resources for research and development‚ advertisement and promotion. Also they spend 2% to 3% of their revenues to maintain their market. The industry
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STP Analysis On Sunsilk Submitted To: Afreen Choudhury Senior Lecturer‚ Department of Business Administration East West University Submitted By: Letter of Transmittal August 1‚ 2012 Afreen Choudhury Senior Lecturer East West University Subject: Submission of internship report Dear Madam‚ We would like to take this opportunity to thank you for the guidance and support you have provided me during
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Marketing Project : AXE I/ The situation analysis {draw:frame} The environment Axe was inspired by another Unilever’s brand‚ Impulse. Like Axe‚ Impulse was a fragranced deodorant body spray for women that promised wearers male attention. Thanks to Axe’ success in France‚ Unilever decided to launch the brand in other European countries from 1985. However‚ in United Kingdom‚ the brand was renamed Lynx. Then‚ Axe encountered the same success in Latin America but it was less important
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Intra Industry Rivalry Industri telepon selular telah berkembang dengan pesat selama 2 dekade terakhir dan perkembangan itu semakin signifikan pada tahun-tahun belakangan ini. Telepon selular yang merupakan barang mewah sampai akhir tahun 1990-an dan hanya dimiliki oleh golongan tertentu saja kini telah menjadi suatu komoditas umum yang dapat diakses siapa saja hingga golongan bawah sekalipun. Menurut Asosisasi Telepon Selular Indonesia (ATSI)‚ jumlah pengguna telepon selular di Indonesia tumbuh
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Strategic analysis Report on Hindustan Unilever HINDUSTAN UNILEVER About the Company: * One of India’s largest FMCG companies. * The company has more than 75 years experience of the Indian market * It has 17 brands in the list of 100 most trusted brands in India. * It has more than 15‚000 employees * More than 2‚000 suppliers & associates * The company has 70 Manufacturing locations across India * It has more than 2700 Distributors across the city
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had to be analyzed. PRODUCT- Dove is a personal care brand owned by Unilever. Dove products are manufactured in Argentina‚ Australia‚ Brazil‚ Canada‚ Germany‚India‚ Indonesia‚ Ireland‚ Mexico‚ Netherlands‚ Pakistan‚ Philippines‚ South Africa‚ Thailand‚ Turkey and United States. The products are sold in more than 35 countries and are offered for both women and men. The Dove trademark and brand name is currently owned by Unilever. Dove’s logo is a silhouette profile of the brand’s namesake bird.
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12701251 [pic] Royal Dock Business School Course: BA (Hons) in Accounting and Finance Module Name: Organisations Management and People Module code: HR 1004 Id : 105353 Pest analyses‚ also partially known as “STEP”‚ has always been undertaking a vital role to every dynamic of all business organisations. Each and every organisation has to undergo involvement and interference of certain factors relating political‚ environmental‚ social and technological
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